Ashley Kelly

18 statements across 1 episodes · 6 bullish · 3 bearish · 1 people on the record · first statement Jun 7, 2024 by Ashley Kelly · said 6 times in 1 episodes since 2024 · across every show →

On the record as a speaker too: Ashley Kelly's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Matt Plank (5), Harry Stebbings (1)

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Everything said about Ashley Kelly, oldest first

Jun 7, 2024 positive
Insight
The best account executives and sales leaders start as SDRs
“I would say the top AEs and best leaders that I've ever worked with have started their careers as sales development reps.”
Ashley Kelly Jun 7, 2024 ▶ 2:03 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Insight
Ashley Kelly ramps SDRs over four months with progressive quotas
“It actually takes them until month four to be on full ramp, but every month leading up to that, they do have some sort of quota so that they learn that muscle that they like build their pipeline.”
Ashley Kelly Jun 7, 2024 ▶ 33:51 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 positive
Assertion Not checkable as stated
Brex tripled SDR revenue in six months by compensating reps on revenue
“When it worked at Brex, we were able to three X the referring revenue that SDR has brought in within six months.”
Ashley Kelly Jun 7, 2024 ▶ 28:01 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Insight
Outbound SDR teams are more successful reporting into sales
“Now, if you have a big outbound org, there's more of like an art to sales development at that point, you have to be a lot more proactive in the way that you're engaging cold accounts. You need to be able to educate them on a product. They probably have no idea…”
Ashley Kelly Jun 7, 2024 ▶ 7:29 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Insight
Repeating interview role-plays with feedback tests candidate coachability
“If someone gives you feedback on the role play, And then you do the role play a second time. If you're not implementing that feedback, then you're clearly not what we talked about earlier, coachable, right?”
Ashley Kelly Jun 7, 2024 ▶ 21:36 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 positive
Disclosure
Rippling now hires experienced SDRs due to post-layoff talent availability
“It has changed quite a bit that now we hire more people that are coming from the SDR role because there's more talent out there that's available.”
Ashley Kelly Jun 7, 2024 ▶ 30:30 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Insight
Inbound SDR teams perform best when reporting to marketing
“If you're a heavy inbound org for SDR there's a lot more science to it. And being really tightly aligned with the team that's driving the funnel Is where you have that feedback loop that is so important. And so when you think about an inbound funnel you're thi…”
Ashley Kelly Jun 7, 2024 ▶ 6:48 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 positive
Assertion Not checkable as stated
In-person events are highly effective for selling to HR leaders
“HR people love, love going to events, and so we've had a lot of success at the last couple SHRM events we've been to.”
Ashley Kelly Jun 7, 2024 ▶ 44:01 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Disclosure
Ashley Kelly puts new SDRs on the phone by week two
“One thing that's very unique, I think, to the way I've always built teams is I have my reps on the phone by week two. So you've got, yeah, working their books and on the phone by work by week two.”
Ashley Kelly Jun 7, 2024 ▶ 32:16 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 bullish
Prediction Open · timeframe Jun 2034
Ashley Kelly predicts sales development will reach C-suite status by 2034
“I will be a Chief Sales Development Officer. I think that sales development will sit at the executive level within 10 years.”
Ashley Kelly Jun 7, 2024 ▶ 53:17 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 negative
Assertion Not checkable as stated
Brex saw Stage 2 leads collapse after tying SDR compensation to revenue
“The other thing at Brex is once, once we started copying them on revenue, the S two is absolutely tanked.”
Ashley Kelly Jun 7, 2024 ▶ 28:35 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 positive
Insight
SDRs should start in inbound roles for six months
“What I typically do though, is I do hire people into the inbound role and then we move them into outbound after about six months.”
Ashley Kelly Jun 7, 2024 ▶ 48:28 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Disclosure
Rippling employs over 200 outbound SDRs
“Outbound is definitely still a thing. I have over 200 of them that would definitely prove otherwise or prove what I'm saying accurate”
Ashley Kelly Jun 7, 2024 ▶ 3:53 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Insight
Bad SDR hires are identified by month two via input KPIs
“Month two. And it's not even usually based off of the S two performance. It's usually based off of their ability to master the KPIs that come before that. So how many calls are they making a day? How many emails? We expect a certain amount of accounts and cont…”
Ashley Kelly Jun 7, 2024 ▶ 37:39 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Assertion Not checkable as stated
Only 50% of SDR candidates execute role plays well
“I'd say about 50% of the time.”
Ashley Kelly Jun 7, 2024 ▶ 22:31 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 negative
Assertion Not checkable as stated
Ashley Kelly Hired Zenefits SDRs After Only 30-Minute Phone Screens
“We had huge hiring goals and I remember we hired people off of just 30 minute phone screens and that was it. So it was a true, like just needed to get butts in seats as fast as possible.”
Ashley Kelly Jun 7, 2024 ▶ 31:23 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024
Insight
Proactive SDRs who reach out to VPs early become top performers
“And the ones that immediately put time on my calendar, I swear are the ones that end up being successful. And it's not because of anything I did like at all, it has to do with like their proactiveness and the fact that they actually give a shit about their car…”
Ashley Kelly Jun 7, 2024 ▶ 38:54 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
Jun 7, 2024 negative
Insight
Imposing U.S. sales playbooks on international teams never works
“If I sit here being an American and, you know, try and put all of my playbooks on them and all my, you know, ideas that are so great it's never going to work, and so building that trust and understanding that the different cultural differences is super importa…”
Ashley Kelly Jun 7, 2024 ▶ 47:47 Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings
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