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The hardest part of founding is being judged on uncertain decisions

Amir Elguizy · 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy · Jul 29, 2016 · at 21:09

Amir Elaguizy, co-founder and CEO of Cratejoy, discusses the emotional and operational challenges founders face when making decisions with incomplete information while subject to external judgment.

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“The hardest thing is being judged when trying to navigate an extremely uncertain decision process. So everybody has an opinion, but you're the only one who actually knows how much, you know, money and each decision will leave you within the bank and that the various relative trade-offs that are involved. And you're making these decisions with partial information and frequently you're being evaluated in retrospect, which when much more information is known to have an enormous amount of empathy for founders because there really are no rules and there's no signposts that tell you what to do. It's uncertainty the whole way. And that's a hard place to live in.”

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