Amir Elguizy

Co-Founder & CEO, Cratejoy · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveengineerinvestor@amirpc ↗cratejoy.com ↗

Amir Elaguizy is a tech entrepreneur best known for co-founding and leading Cratejoy, a platform and marketplace for subscription box commerce. Prior to Cratejoy, he co-founded MarketZero, which was acquired by Zynga in 2011, where he served as game CTO.

16statements → 3claims → 0claims resolved → 4.12/5average certainty → 2.31/5average debate potential → 4.3/5argument clarity · the sources →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 11 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Amir argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Argument clarity: do they answer the question? how? →

4.3 / 5 directness 4.5 · coherence 4.8 · precision 4.1 · compression 3.8

answered every one of 8 assessed questions directly

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. We have 4,257 words of Amir Elguizy, and that is not enough to publish a rate. This says nothing about how they speak.

Everything Amir Elguizy said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
A startup's first 10 hires dictate culture for all future employees
“The first 10 hires you make for your company, their strengths will be what the next 10 hires emulate. And that just keeps on propagating. And similarly, their weakness, their weaknesses will then be the same weaknesses that are generally emulated by, or things…”
Amir Elguizy Jul 29, 2016 ▶ 10:15 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Amazon is structurally ineffective for niche product discovery
“Amazon's actually really bad for that, especially for discovering new products, because Amazon services, you know, the best hairbrush, not the best hairbrush for Shetland ponies, right?”
Amir Elguizy Jul 29, 2016 ▶ 7:10 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Early startup hustler skill sets fail to scale with company growth
“Frequently, the people that are great at the beginning stages, because they were just hustlers you still want them at the later stages, but that skill set is insufficient, right? And especially as the CEO or as the founders, you can only have so many people re…”
Amir Elguizy Jul 29, 2016 ▶ 11:50 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Founders should avoid placing mercenary employees in charge of multi-year initiatives
“So with your foundational people, you can invest heavily in them, both from a compensation standpoint, equity is especially, but also just from investing your time and giving them ownership over things that you need to be working well for a very long period of…”
Amir Elguizy Jul 29, 2016 ▶ 14:30 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Overlooked candidates make better startup employees than top university graduates
“A lot of times if you can spot those people and you can invest in them, they will turn out to be much, much, much better than the top guy for your company because they have this, they're hyper loyal to you for giving them the opportunity investing in them.”
Amir Elguizy Jul 29, 2016 ▶ 15:26 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Candidates claiming expert status are too inflexible for early-stage startups
“When somebody talks to me about how they're an expert at something, I really don't want to work with them because it means that they're not going to be flexible going forward.”
Amir Elguizy Jul 29, 2016 ▶ 16:41 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Opinion
Most first-time founders hide operational and financial problems from employees
“I think most founders, or many founders, especially first-time founders, frequently try to hide problems the company is going through, you know.”
Amir Elguizy Jul 29, 2016 ▶ 17:43 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Assertion Not checkable as stated
Amir Elaguizy built an online poker bot that made hundreds of thousands
“My first profitable venture was actually a poker bot that I wrote myself with one of my best friends that made a few 100,000 dollars playing poker on the internet.”
Amir Elguizy Jul 29, 2016 ▶ 2:11 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Amazon margin compression prevents e-commerce merchants from building distinct brands
“Marketplaces like Amazon and just increased competition on the internet in general are driving margins lower for e-commerce merchants. They're making it harder to differentiate or build a real brand because, I mean, I don't even know who I buy my things from a…”
Amir Elguizy Jul 29, 2016 ▶ 5:28 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Disclosure
Cratejoy CEO Amir Elaguizy personally meets every job candidate
“I personally do all the recruiting. I'm heavily involved in interviewing, and I personally meet every candidate.”
Amir Elguizy Jul 29, 2016 ▶ 9:13 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Waiting to show perfect work is fatal in a startup environment
“They don't want to show anybody anything they're doing until it's perfect, right? And that's death in a startup. You have to be moving fast. You have to get the right thing out as quickly as possible, which means showing people things when they're half built a…”
Amir Elguizy Jul 29, 2016 ▶ 16:19 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Most leaders couch feedback so heavily that employees miss the point
“I think that most leaders when they're giving feedback to a team member are couching their words with so much qualification that the team member doesn't really hear them.”
Amir Elguizy Jul 29, 2016 ▶ 18:28 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
The hardest part of founding is being judged on uncertain decisions
“The hardest thing is being judged when trying to navigate an extremely uncertain decision process. So everybody has an opinion, but you're the only one who actually knows how much, you know, money and each decision will leave you within the bank and that the v…”
Amir Elguizy Jul 29, 2016 ▶ 21:09 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Insight
Startups should include families in events to build long-term support
“Involve your family. So I bring my wife and son to company events and game nights, and I always have, and I encourage my team to do the same. Because you will be sacrificing for your company if you have any level of traction. And there'll be that, they will be…”
Amir Elguizy Jul 29, 2016 ▶ 21:50 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Assertion Not checkable as stated
Market Zero reached 56% monthly online poker player penetration before acquisition
“In any one-thirty-day period, 56% of poker players would visit our website.”
Amir Elguizy Jul 29, 2016 ▶ 3:48 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy
Assertion Not checkable as stated
Market Zero hit a growth ceiling due to US online gambling laws
“The only way for us to expand the business from then on was to start doing things like taking bets. And to do that, we would have to violate U.S. Laws or leave the country, and that wasn't really an option for us.”
Amir Elguizy Jul 29, 2016 ▶ 3:55 20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & People Never Give True and Direct Feedback with Amir Elaguizy, Co-Founder @ Cratejoy

Appearances (1)

EpisodeDateSpeaking time
20VC: Why People Should Never Be Surprised If Fired, Subscription E-Commerce Is Hot & Peop Jul 29, 2016 17m
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