Sam Taylor: Early sales teams must deliver customer insights alongside ARR
Sam Taylor · 20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep? · Jul 27, 2022 · at 24:35
Sam Taylor, VP of Sales and Customer Success at Loom, explains the key dual responsibilities of early sales hires during a startup's initial go-to-market phase.
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“With these early hires, and I still repeat this, and my team, if they listen at some point, they're going to go, oh man, there he is saying it again, but I really view that our team is on the hook for two things, ARR and Insights. And the insights are almost as important, if not more important, the earlier you are on your go to market journey, because that helps inform where do you want to resource and how do you want to go to market more broadly?”
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