Early PLG sales reps should act as workflow therapists for organic users
Sam Taylor · Sam Taylor: How I Became VP of Sales at Loom; Lessons from Dropbox | 20VC #908 · 20VC with Harry Stebbings · Jul 21, 2022 · at 5:56
Sam Taylor, VP of Sales and Customer Success at Loom (previously at Quip and Dropbox), discusses GTM discovery strategies for product-led growth companies transitioning to enterprise sales.
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“I refer to our early sales team as workflow therapists. Like, lay on the couch. Tell me all your problems. Like, let's understand, like, there has to be an innate reason of why has someone individually gone and signed up for your product and inserted it into their day, and how do you find the trend lines between those?”
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