Drori: Early male VCs failed to understand Daily Harvest's frozen food concept
Rachel Drori · 20VC: Tearing Up Term Sheets and Writing Your Own, Why Founders Must Do "VC Dating" Pre-Fundraise & The Benefits of Capital Constraints in The Early Days with Rachel Drori, Founder & CEO @ Daily Harvest · Mar 30, 2018 · at 8:27
Rachel Drori, founder and CEO of Daily Harvest, recounts why she chose to bootstrap the company initially after receiving pushback from early investor meetings.
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“And the reason why is because I started speaking to people early on and I found that they just didn't get the business. It was mostly middle-aged men who I was talking to, and they would taste one of our first collections, which was smoothies, and they'd be like, it doesn't taste like Jamba juice. That's what I think a smoothie should taste like. I'm not sure that this is a thing. Frozen food, what are you doing? They just didn't get it. Like, when I kind of shared the big vision, they thought I was a dreamer.”
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