Daily Harvest

“And the reason why is because I started speaking to people early on and I found that they just didn't get the business. It was mostly middle-aged men who I was talking to, and they would taste one of our first collections, which was smoothies, and they'd be li…”

“So I actually decided to blow up the entire round and basically wrote my own term sheet and sent it back to everybody. And I said, Hey guys, little untraditional here, but this is how it's going to be. And I sent back the term sheet and I said, do you want to …”

“I actually went out for the round. I only went out to six VCs, and I'd already had relationships. I already knew that I wanted to work with them, and I ran a true process, but in such a short period of time. First, instead of that six weeks that the other two …”

“Both Alex and Carl be the type of people that I can call. I can be a little vulnerable with, you know, I can, I will get that empathy, but they're also just wonderful sounding boards. So the decisions that one would usually make with a co-founder, I find that …”

“And for me, the thing that I always go back to is stoicism or stoic philosophy. And I always ask myself, what's the absolute worst thing that can happen? So, you know, in that moment I said, okay, well, worst case scenario, people don't get charged. It's one w…”

“I had to bootstrap the business. You know, I was in a position where I wasn't actually able to fly. I was very pregnant. And I only had the New York city community, so I had to make it work”

“When I started getting traction with our first collection, which was just smoothies, I had some investors who were really, really hesitant for me to go outside of smoothies.”

“Being Capital Light allowed us, or not only allowed us, it forced us to kind of be very selective with things that we went after and to be methodical about how we did it.”

“I would absolutely agree. So, you know, if you rewind to my story about raising my series seed, it was not easy. It's really hard to find people at such an early stage that will invest in a concept or an idea.”

“What we saw was this incredible growth over that six weeks. And what happened was the run rate that I originally deemed like the one to raise the Series A at had doubled in that six weeks”

“If you've never done it before, you have to pretend that you know exactly what you're doing because you really don't earn points for being a rookie, so, you know, people are looking to invest in people who have a proven track record. Well, guess what? If you d…”

“Things like team growth to be able to build our own proprietary site, you know, that's something that we didn't prioritize. We knew we could use Kind of an out-of-the-box solution, which was very not out-of-the-box by the time we were done with it, but an out-…”

“As I built Daily Harvest, I really looked at building it very capital efficient, not hiring six months ahead of growth, and just some learnings from the record speed Hit a peak and went down from there.”