Willie Biggart

Chairman, Spoonfed · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Willie Biggart is the Chairman of Spoonfed. He previously founded BD Network in 1990.

14statements → 11claims → 3claims resolved → 100%fully supported → 4.14/5average certainty → 1.29/5average debate potential → 4.3/5argument clarity · the sources →

3 supported 0 partly supported 0 contradicted 1 not yet assessed 7 not checkable as stated how the 11 claims stand · each chip opens the sources

2 predictions · 9 assertions · 1 opinion · 2 disclosures · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 3 are resolved, 1 is not yet assessed, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Willie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Biggart: US corporate catering market is eight times larger than UK
“America is a huge market and it's eight times the size of the UK.”
Willie Biggart Nov 6, 2015 ▶ 8:11 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

Argument clarity: do they answer the question? how? →

4.3 / 5 directness 4.5 · coherence 4.2 · precision 4.5 · compression 3.6

redirected or did not address 1 of 20 assessed questions (5%). Watch them ▸

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

222 words/min while actually speaking · 48.3 um and uh per 1k words

Measured by listening to the audio itself: 3,378 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Willie Biggart said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Biggart: Spoonfed's biggest competitor is paper and spreadsheets
“Our biggest competitor is actually paper and spreadsheets.”
Willie Biggart Nov 6, 2015 ▶ 7:17 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not checkable as stated
Biggart: Spoonfed has a £200 million annual revenue potential
“That's two hundred million, ah, annual revenue potential if you work it out on the average value of orders and the number of orders placed.”
Willie Biggart Nov 6, 2015 ▶ 8:01 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Disclosure
Biggart: Spoonfed in advanced diligence with major US and UK food retailers
“We're in advanced diligence stage with two major retailers, one in the U.K. Part of a big food services group, and another in America, which they're testing it in New York, but they have a number of branches throughout the world.”
Willie Biggart Nov 6, 2015 ▶ 8:28 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not checkable as stated
Biggart: B2C food tech is crowded, but B2B catering software has few competitors
“What's interesting with our market is there is a huge explosion of B to C food technology offerings. I'm thinking of seamless. I'm thinking of Grubhub, Deliveroo, Just Eat in the UK big, big technology platforms making it easier for consumers to order their pi…”
Willie Biggart Nov 6, 2015 ▶ 10:13 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Opinion
Biggart: Domain expertise beats developer-led product development in niche B2B SaaS
“Software based on customer needs, from needs that we identified when you ran, when we ran our own catering business. And that's in stark contrast to others out there who have been developer-led and very focused on, well, this is a good piece of kit, someone's …”
Willie Biggart Nov 6, 2015 ▶ 13:43 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not checkable as stated
Spoonfed Handled Over 40,000 Orders Prior to Standalone Launch
“With the software now proven and handling over 40, 50,000 orders, we realized there was an opportunity to create something on a much wider stage.”
Willie Biggart Nov 6, 2015 ▶ 5:06 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not publicly verifiable
Biggart: Global drop-off catering market totals £33 billion
“The drop off catering food market globally is thirty three billion pounds”
Willie Biggart Nov 6, 2015 ▶ 7:49 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Supported
Biggart: US corporate catering market is eight times larger than UK
“America is a huge market and it's eight times the size of the UK.”
Willie Biggart Nov 6, 2015 ▶ 8:11 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Supported
Spoonfed helped Social Bite scale catering turnover from £7K to £70K monthly
“They came to us when they were doing about 7000 pounds of corporate catering revenue through five stores four stores in central belt of Scotland it's a social enterprise business aimed at creating jobs for homeless people, so that helps, but they, they've grow…”
Willie Biggart Nov 6, 2015 ▶ 15:05 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Supported
Willie Biggart: Spoonfed bootstrapped £400K before raising £250K seed round
“We had bootstrapped, spoonfed ourselves, probably to the tune Murray and I, and a couple of sweat equity partners good creative on the creative side and X-Forto II on the development side to the tune of about 400,000 pounds. And when we had a product that was …”
Willie Biggart Nov 6, 2015 ▶ 16:50 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Prediction Not checkable as stated
Spoonfed burn rate will increase from £25K to £35K monthly
“Our burn rate is presently about 25 K a month. It will rise to about 35,000.”
Willie Biggart Nov 6, 2015 ▶ 19:44 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not checkable as stated
Biggart: Spoonfed active in over 40 global cities
“Over 40 cities across the world now have users tuned into Spoonfed.”
Willie Biggart Nov 6, 2015 ▶ 23:37 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Prediction Not checkable as stated
Biggart: Spoonfed targets £1 million or higher EBITDA in five years
“We're keen to drive sales significantly upwards and to achieve an EBITDA around just slightly south of a million would be acceptable, but much further north would be great.”
Willie Biggart Nov 6, 2015 ▶ 24:42 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Disclosure
Spoonfed was originally built for the founders' own catering business
“Really delicious was our old catering company that, that we sold. So it was natural that they wanted to take, take our system to continue to run the business.”
Willie Biggart Nov 6, 2015 ▶ 11:41 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed

Appearances (1)

EpisodeDateSpeaking time
20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed Nov 6, 2015 18m
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