Assertion Supported AI assessment confidence: 95% certainty 5/5 debate potential 1/5

Spoonfed helped Social Bite scale catering turnover from £7K to £70K monthly

Willie Biggart · 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed · Nov 6, 2015 · at 15:05

Willie Biggart is the chairman and co-founder of B2B catering software Spoonfed. He highlights customer Social Bite's revenue growth as a case study for Spoonfed's platform.

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“They came to us when they were doing about 7000 pounds of corporate catering revenue through five stores four stores in central belt of Scotland it's a social enterprise business aimed at creating jobs for homeless people, so that helps, but they, they've grown the business with our software platform from 7000 to 70,000 pounds a month in terms of turnover.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Willie Biggart

Assertion Not checkable as stated
Biggart: Spoonfed's biggest competitor is paper and spreadsheets
“Our biggest competitor is actually paper and spreadsheets.”
Willie Biggart Nov 6, 2015 ▶ 7:17 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not checkable as stated
Biggart: Spoonfed has a £200 million annual revenue potential
“That's two hundred million, ah, annual revenue potential if you work it out on the average value of orders and the number of orders placed.”
Willie Biggart Nov 6, 2015 ▶ 8:01 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Disclosure
Biggart: Spoonfed in advanced diligence with major US and UK food retailers
“We're in advanced diligence stage with two major retailers, one in the U.K. Part of a big food services group, and another in America, which they're testing it in New York, but they have a number of branches throughout the world.”
Willie Biggart Nov 6, 2015 ▶ 8:28 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not checkable as stated
Biggart: B2C food tech is crowded, but B2B catering software has few competitors
“What's interesting with our market is there is a huge explosion of B to C food technology offerings. I'm thinking of seamless. I'm thinking of Grubhub, Deliveroo, Just Eat in the UK big, big technology platforms making it easier for consumers to order their pi…”
Willie Biggart Nov 6, 2015 ▶ 10:13 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Opinion
Biggart: Domain expertise beats developer-led product development in niche B2B SaaS
“Software based on customer needs, from needs that we identified when you ran, when we ran our own catering business. And that's in stark contrast to others out there who have been developer-led and very focused on, well, this is a good piece of kit, someone's …”
Willie Biggart Nov 6, 2015 ▶ 13:43 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
Assertion Not checkable as stated
Spoonfed Handled Over 40,000 Orders Prior to Standalone Launch
“With the software now proven and handling over 40, 50,000 orders, we realized there was an opportunity to create something on a much wider stage.”
Willie Biggart Nov 6, 2015 ▶ 5:06 20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
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