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Ed Baker

Angel Investor & Growth Advisor · 1 appearance on the record, plus 2 compilation re-airs.

computed by AI from the episodes · how this works → · full disclaimer →

Ed Baker is an angel investor and growth advisor to startups including Lime, Zwift, and Whoop. He previously served as VP of Product and Growth at Uber and Head of International Growth at Facebook.

27statements → 11claims → 6claims resolved → 83%fully supported → 3.96/5average certainty → 1.88/5average debate potential → ≈4.5/5argument clarity, estimated → 7said about them ↓

5 supported 1 partly supported 0 contradicted 4 not yet assessed 1 not checkable as stated how the 11 claims stand · each chip opens the sources

11 assertions · 1 opinion · 13 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 6 are resolved, 4 are not yet assessed, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ed argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Ed Baker: Uber secretly ran India test against CEO orders, doubling conversion
“We decided to run a test In Hyderabad, India, where we said, let's let riders request their first ride without putting a credit card number in. In fact, we were told by our CEO not to run that test because he felt so strongly against it, but we had so much con…”
Ed Baker Feb 16, 2022 ▶ 36:16 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
75% certainty 4
80% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: speaking style how? →

258 words/min while actually speaking · 0 um and uh per 1k words

No argument clarity score for Ed Baker: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 30 exchanges on the produced feed is ≈4.5/5, shown at half point precision because the sample is small and produced tape scores higher.

Measured by listening to 7,847 words across 1 episode, but every recording we have of Ed Baker is the aired feed, and an editor cleaned that audio before release. Some of the hesitation was cut before we ever heard it, so read these as floors: the true rates are at least this high. These are measurements of speaking style, not scores. How it's measured →

How the interview went all their pushback → series average →

Across 2 rated episodes:

host pushback ▾ 0/10
pushed back at the host ▾ 1.5/10
setup questions received 78%

Everything Ed Baker said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Baker: Pair incoming growth leaders with company veterans on day one
“I do think one of the most important things is to at least think about, well, who can be on their team on day one? I think that's probably one of the most important things. It's like, think about who are the initial people that can be on that growth team with …”
Ed Baker Feb 16, 2022 ▶ 28:17 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Insight
Baker: A 0.5 K-factor doubles customer acquisition per marketing dollar
“Because even with a K factor of something like .5, you're basically able to acquire twice as many customers for the same marketing cost.”
Ed Baker Feb 16, 2022 ▶ 41:52 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Assertion Not publicly verifiable
Ed Baker says datesite.com reached 25% of Harvard students in a week
“I launched that on Valentine's Day of 1999 at Harvard, and within one week, a quarter of all the students at Harvard had signed up for it.”
Ed Baker Feb 16, 2022 ▶ 3:28 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @

The other half of the tape: Ed Baker's own voice is left out of every number here. Other people bring the name up 5 times in 1 episode on 20VC. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Adam Grenier 4Harry Stebbings 1

Statements about Ed Baker, by other people (2)

Assertion Supported
Uber Built Its Growth Team by Hiring Cross-Functional Leaders Simultaneously
“When we built growth at Uber, like we infused an entire team In one fell swoop, right? Like, and Ed was hired, and he hired myself, a head of product, a head of engineering, a head of design head of analytics.”
Adam Grenier Mar 15, 2023 ▶ 17:46 Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
Assertion Supported
Ed Baker Imported Facebook's Growth Organizational Structure to Uber
“Uber was really the first place that we called it growth, right? I was hired by Ed Baker. He brought over the kind of Facebook structure that they had built at Facebook.”
Adam Grenier Mar 15, 2023 ▶ 1:46 Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings

Every mention by year

tap a year for its mentions
0031512023episodesmentions
0112023episodes it came up in
002.50.5512023episodesmentions per episode
2023 5 mentions in 1 episode

Appearances (3)

EpisodeDateSpeaking time
20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To M compilation Nov 25, 2022 3m
20VC The Memo: Inside the Growth Engines of Facebook, Twitter, Instagram and Instacart wit compilation Mar 25, 2022 4m
20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Feb 16, 2022 34m
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