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The Trade Desk

also referred to as: trade desk

16 statements across 7 episodes · 12 bullish · 2 bearish · 5 people on the record · first statement Mar 1, 2017 by Roger Ehrenberg · said 81 times in 19 episodes since 2015 · across every show →

Mentions by year

brought up most by Harry Stebbings (21), Eric Paley (14), Roger Ehrenberg (12), Jason Lemkin (11), David Frankel (10), Gokul Rajaram (3), Clark Landry (2), Rick Zullo (1)

tap a year for its mentions
00152304201520162017201820192020202120222023202420252026episodesmentions
024201520162017201820192020202120222023202420252026episodes it came up in
007.52154201520162017201820192020202120222023202420252026episodesmentions per episode
2026 11 mentions in 4 episodes 3 per episode
2025 4 mentions in 1 episode
2024 29 mentions in 2 episodes 15 per episode
2023 16 mentions in 4 episodes 4 per episode
2022 5 mentions in 1 episode
2021 2 mentions in 1 episode
2020 1 mention in 1 episode
2019 1 mention in 1 episode
2018 1 mention in 1 episode
2017 2 mentions in 1 episode
2015 9 mentions in 2 episodes 5 per episode

every mention, scene by scene, with the transcript →

Everything said about The Trade Desk, oldest first

Mar 1, 2017 positive
Assertion Supported
Ehrenberg: The Trade Desk raised multiple extensions before its Series A
“Some of our best companies have actually raised kind of extension rounds. The Trade Desk, you know, which is now, you know, trading at well over a billion dollars, they needed a few extensions before they were able to kind of raise their Series A.”
Roger Ehrenberg Mar 1, 2017 ▶ 13:54 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
Jun 24, 2021 positive
Disclosure
Mullen Committed to Scopely and The Trade Desk in First Meetings
“When I first met Walter Driver from Scopely or Jeff Green from the Trade Desk, I invested in the first meeting. I committed to them in that first meeting.”
Mark Mullen Jun 24, 2021 ▶ 7:44 20VC: Optimising Investment Decision-Making in Compressed Fundraising Timelines & A Deep Dive on Portfolio Construction, Price Sensitivity and The Importance of Ownership with Mark Mullen, Co-Founder @ Bonfire Ventures
Jan 31, 2022 positive
Disclosure
IA Ventures invested over 10% of its $50M fund into The Trade Desk
“So we co-led seed, and then it leads into two small bridges. So when the dust settled, we ended up having 2.2 million out of a fifty million dollar fund in the company. So that was still, you know, under It wasn't until after they had taken off like a rocket s…”
Roger Ehrenberg Jan 31, 2022 ▶ 14:49 20VC: How Startup Valuations, Fund Deployment Cycles, M&A and IPO Markets Will All Change in This New Market, Where Will The Biggest Crunch Be, When Is The Right Time To Be Aggressive vs Conservative with Roger Ehrenberg, Founding Partner @ IA Ventures
Jan 31, 2022 positive
Disclosure
IA Ventures funded The Trade Desk when outside investors refused
“Yet, you know, the insiders were confident that Jeff Green, Dave Pickles, and the team were on the right track, and that they were doing something truly differentiated, and they were executing well. It just was in an unsexy area at a really bad time, and we co…”
Roger Ehrenberg Jan 31, 2022 ▶ 14:19 20VC: How Startup Valuations, Fund Deployment Cycles, M&A and IPO Markets Will All Change in This New Market, Where Will The Biggest Crunch Be, When Is The Right Time To Be Aggressive vs Conservative with Roger Ehrenberg, Founding Partner @ IA Ventures
Aug 11, 2023 bearish
Opinion
Lemkin: Classic high-ownership seed deals yielding multi-billion outcomes are dead
“And my bigger concern is that I think those are deadish in seed. Right. Owning one percent is, is still good. One percent of forty billion is good, but that's the classic seed that I think we're griping about. Like, can we do trade desks today?”
Jason Lemkin Aug 11, 2023 ▶ 20:43 DEBATE: State of Seed Investing w/ Jason Lemkin, Sam Lessin, Frank Rotman & Harry Stebbings | E1047 · 20VC with Harry Stebbings
Sep 20, 2023 positive
Disclosure
Paley: Trade Desk Founder Limited Fundraising to Preserve Acquisition Optionality
“And I'll tell you another story, you know, with Trade Desk, one of the reasons we didn't raise a lot of money was, we were the last ones in, and people just thought it was played already in the programmatic advertising market. But one of the reasons we didn't …”
Eric Paley Sep 20, 2023 ▶ 30:11 Is the VC Model Broken? Jason Lemkin, Mike Maples, Eric Paley & Harry Stebbings Debate | E1062 · 20VC with Harry Stebbings
Sep 20, 2023
Assertion Supported
Paley: The Trade Desk Burned Only $7 Million Before Its IPO
“The company burned seven million dollars before going public.”
Eric Paley Sep 20, 2023 ▶ 1:20:12 Is the VC Model Broken? Jason Lemkin, Mike Maples, Eric Paley & Harry Stebbings Debate | E1062 · 20VC with Harry Stebbings
Sep 20, 2023
Disclosure
Paley: Founder Collective owned 12.5% of The Trade Desk at IPO
“We owned, I think, 12 and a half percent of the company at the IPO.”
Eric Paley Sep 20, 2023 ▶ 1:19:12 Is the VC Model Broken? Jason Lemkin, Mike Maples, Eric Paley & Harry Stebbings Debate | E1062 · 20VC with Harry Stebbings
Feb 19, 2024 positive
Disclosure
Ehrenberg: IA Ventures Funded Trade Desk Series B Using Simple Exit Liquidity
“We had a similar result From a very different situation in fund one, when we sold simple to BBVA, because that generated the liquidity that we then invested in the trade desk series B.”
Roger Ehrenberg Feb 19, 2024 ▶ 40:54 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Feb 19, 2024 positive
Disclosure
Ehrenberg: IA Ventures Turned $5.2M in The Trade Desk into $300M DPI
“I think that we ended up returning five to six X net on that one trade. It was a two hundred and fifty million dollar fund. So 5000005.2 million turned into net two 50 to three hundred million DPI.”
Roger Ehrenberg Feb 19, 2024 ▶ 49:21 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Feb 19, 2024 positive
Disclosure
Ehrenberg: IA Ventures Co-Led The Trade Desk's Seed Deal Off a PowerPoint
“We literally committed on the basis of a PowerPoint. And we worked on that deal with Founder Collective. So Eric Paley and I both sat on the board. And so we literally co-led the seed round together and then IA breached them three times before raising their Se…”
Roger Ehrenberg Feb 19, 2024 ▶ 50:25 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Feb 19, 2024 positive
Disclosure
Ehrenberg: IA Ventures Held 17% Ownership in The Trade Desk at IPO
“There is nothing like taking a company public where we owned 17% on the day of IPO.”
Roger Ehrenberg Feb 19, 2024 ▶ 49:02 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Feb 19, 2024 positive
Opinion
Ehrenberg: Selling Trade Desk Early Was Undeniably The Right Decision
“Let me tell you, the downside regret versus the upside opportunity cost. Like, we made the right trade. It's not even a question.”
Roger Ehrenberg Feb 19, 2024 ▶ 57:27 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Oct 14, 2024 negative
Disclosure
Frankel: Founder Collective regrets selling any secondary shares in Trade Desk and Uber
“Well, Trade Desk, I regret every single share I sold. Uber, I regret every single share I sold.”
David Frankel Oct 14, 2024 ▶ 1:02:13 David Frankel, MP @Founder Collective: Investing Lessons from Seeding Coupang, Pillpack & Suno|E1214 · 20VC with Harry Stebbings
Oct 14, 2024 bullish
Disclosure
Frankel: Trade Desk was a bigger outcome for Founder Collective than Uber
“Trade Desk was a bigger outcome for us. Coupang returned the fund, right? Like if, and multiple times.”
David Frankel Oct 14, 2024 ▶ 30:10 David Frankel, MP @Founder Collective: Investing Lessons from Seeding Coupang, Pillpack & Suno|E1214 · 20VC with Harry Stebbings
Oct 14, 2024 bullish
Disclosure
Frankel: Founder Collective funded The Trade Desk when nobody else would
“Eric invests in Trade Desk as a follow on because nobody else was going to give them money.”
David Frankel Oct 14, 2024 ▶ 10:45 David Frankel, MP @Founder Collective: Investing Lessons from Seeding Coupang, Pillpack & Suno|E1214 · 20VC with Harry Stebbings
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