Reforge, every mention

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every year anyone Harry Stebbings 34Brian Balfour 6Mike Duboe 5Phil Carter 3Adam Fishman 3Martin Gontovnikas (Gonto) 2Kieran Flanagan 2Hila Qu 2Adam Grenier 2Matt Swulinski 1

Verbatim, from the transcripts: the passages where Reforge comes up

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How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski Aug 14, 2026 · 1 mention

  • ▶ 1:13:32 Matt Swulinski I, I've yet to see, like, true A to Z boot camp of what it means to be a growth leader, and I mean, like, Reforge and Brian Balfour, they, they've tried to do this, but, like,

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix Jan 31, 2026 · 14 mentions

  • ▶ 2:19 Harry Stebbings While Fit scales your support without losing speed, Reforge shows you how to translate that scale into durable product-led growth. 7 times in the scene
  • ▶ 58:55 Harry Stebbings While FIN scales your support without losing speed, ReForge shows you how to translate that scale into durable product-led growth. 7 times in the scene

20Product: Is the Design Phase Dead in a World of AI | Has Claude Code Crushed Anthropic Already | What Roles of a PM Are Less and More Important with AI | How the Best Product Leaders Tell Stories with Noam Lovinsky, CPO @ Superhuman Jan 16, 2026 · 11 mentions

  • ▶ 2:50 Harry Stebbings While FIN scales your support without losing speed, ReForge shows you how to translate that scale into durable product-led growth. 6 times in the scene
  • ▶ 44:31 Harry Stebbings While Fit scales your support without losing speed, Reforge shows you how to translate that scale into durable product-led growth. 5 times in the scene

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao Oct 24, 2025 · 2 mentions

  • ▶ 1:05:06 Harry Stebbings Or should it be a Casey Winters, Elena Verner, Reforge style, pedigreed gross leader? 2 times in the scene

20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner May 30, 2025 · 1 mention

Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings Sep 20, 2024 · 3 mentions

  • ▶ 46:16 Phil Carter And so there's this great framework called the Octalysis framework that I teach about in my Reforge course.
  • ▶ 1:01:19 Phil Carter Yeah, so this is such a great example, and, uh, Ravi Mehta, who was chief product officer at Tinder for a little while a few years ago, and who's one of the guest speakers in my course, uh, we teach a case study on this in my Reforge
  • ▶ 1:16:36 Phil Carter On the other hand, Ethan Smith, who's one of the top SEO experts out there, and I went to a recent Reforged webinar where he talked about this, like a lot of the underlying things that you need to do to be really successful in SEO.

Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings Feb 14, 2024 · 3 mentions

  • ▶ 57:08 Martin Gontovnikas (Gonto) A lot of times you will see that Slack or even in Reforge, there's sort of frameworks, the frameworks about like a growth loop, what a growth loop does, why you should care about it. 2 times in the scene
  • ▶ 58:09 Harry Stebbings Uh, can I ask you, when it comes to like, actually, you mentioned, you know, the playbooks, the, the reforged case studies, when you think about case studies in interview processes, do you test out their skills, their creativity,

Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings Oct 25, 2023 · 3 mentions

  • ▶ 0:22 Harry Stebbings Eli, I have heard so many good things from many different members of the Reforged community.
  • ▶ 8:16 Harry Stebbings We did from Reforge, where he talks about business model fit, and when that works in a similar way, it really creates incredible outcomes.
  • ▶ 14:09 Harry Stebbings How do we determine whether we should bring in a consultant and an advisor, essentially, an incredible growth leader, like anyone in the Reforge community, or

Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings Aug 16, 2023 · 9 mentions

  • ▶ 0:17 Harry Stebbings I mean, I feel like I've interviewed, like, everyone from Reforge, and so I've been waiting for this show in anticipation, so thank you so much for joining me today.
  • ▶ 3:52 Brian Balfour It's actually, uh, it's fairly well defined and constrained, and that's something that I've, like, I've learned, um, pretty dramatically, especially through Reforge, where I get to see inside, you know, the 2 times in the scene
  • ▶ 9:25 Brian Balfour But I could also educate the user on a use case like company communications, like I use it at Reforge, right?
  • ▶ 37:04 Brian Balfour And look, we made this mistake at reforge with one of our new product bets.
  • ▶ 46:59 Harry Stebbings And I'm just fascinated for you at the center of the world of growth running Reforge.
  • ▶ 53:50 Brian Balfour I think in the context of Reforge, I think we've probably made two mistakes.
  • ▶ 59:13 Harry Stebbings I know that's so hard to say, given Reforge.
  • ▶ 1:07:39 Brian Balfour I have an unfortunately, like, discolored view of this, because you name a company, and I guarantee somebody is a Reforge member, and so what I often see is, like, things on the outside that look like, um, very smart choices, where it was…

Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings Mar 15, 2023 · 2 mentions

  • ▶ 31:05 Adam Grenier I'm, you know, a hardcore user of Reforge and been an instructor there and things like that, so, like, I say all this not because I don't think all of the modeling and building those tools and, like, going through those exercises aren't… 2 times in the scene

Mike Duboe: Top 5 Lessons Scaling Stitch Fix to IPO; Why CAC/LTV is a BS Metric | 20VC #978 · 20VC with Harry Stebbings Feb 16, 2023 · 5 mentions

  • ▶ 10:01 Mike Duboe There's one meta point we talk about at Reforge, uh, which is a great, you know, uh, education program instead of content around growth.
  • ▶ 18:31 Mike Duboe I think one of the things, again, harp on it, Reforge, but I think is generally important across companies is actually having a growth model, and oftentimes this starts by just getting into a spreadsheet, or actually pre-spreadsheet, write…
  • ▶ 25:07 Mike Duboe It's you're sending it to investors and close friends in your network, as well as target growth communities, maybe like a reforge or something.
  • ▶ 35:42 Mike Duboe So, uh, growth loops are a concept that, uh, again, I've referenced Reforge a few times. 2 times in the scene

Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings Jan 18, 2023 · 2 mentions

  • ▶ 51:26 Hila Qu So, it's funny because I now teach growth courses at a Reforge as a EIR executive in residence. 2 times in the scene

Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings Aug 10, 2022 · 2 mentions

  • ▶ 3:10 Kieran Flanagan Like you have brands like Reforged, which I think has for the most part been a trailblazer and set to standard. 2 times in the scene

Adam Fishman: Takeaways from Lyft and Patreon; How to Build Viral Loops | 20VC #897 · 20VC with Harry Stebbings Jun 15, 2022 · 3 mentions

  • ▶ 16:26 Adam Fishman And this is what I, I teach this at Reforge, uh, where I've been for the last or 12 months as an EIR.
  • ▶ 19:55 Adam Fishman Yeah, there are definitely plateaus to loops and in ReForge, we call that sort of hitting max scope or hitting your horizon.
  • ▶ 56:59 Adam Fishman Uh, it is, I actually was just talking about this at Reforged in a class yesterday.

20 Growth: The 3 Levers to Successful Growth Models, The 3 Types of Growth Hires Startups Need To Know, The 3 Stages All Successful Growth Teams Need To Go Through with Elena Verna, Advisor @ MongoDB and HP Oct 28, 2021 · 1 mention

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