Omaze

“We had done a campaign with Daniel Craig, where you got to go to New York, you got to ride around in a one-of-a-kind Aston Martin, and you got to keep the Aston Martin. And it was the first time we'd offered a prize. We thought it would raise 300,000 and it ra…”

“Well, yeah, bad, but it turned out to be great, because when I came back, I was sitting down with her, and I had all this distance and all this perspective, and said, by the way, whatever happened with the McLaren, did it raise the 500,000? She said it raised …”

“That raised 4.4 million.”

“They then built a product that included selling experiences with Cristiano Ronaldo, The Pope and a Lamborghini, Arnold Schwarzenegger and a tank, before pivoting to a model giving away houses and making hundreds and hundreds of millions of dollars in revenue.”

“Like we were meeting with Disney and Bob Iger. They didn't know that we were only six people and like, we didn't really even have the tech stack to support. That kind of traffic.”

“We have to be seven houses ahead in our purchasing.”

“It's not our 10 year vision, but it's our 15 year vision, is Fortune 500 impact number one. The Fortune 500 is right now is eight billion in revenue to be on that list. Impact number one means the number one source of charitable funds in the world outside of g…”

“Whereas like a guy named Sam Heughan, who's on a show called Outlander, which is a kind of a sci-fi romantic show set in Scotland. He's our highest grossing talent of all time, more than George Clooney or Brad Pitt or Matt Damon, or you name it, because he has…”

“And that one raised 1.7 million.”

“It did. I think it raised like 3.1 million, something like that.”

“It's right up there with the top consumer subscription companies in the world. I mean, it's comparable to Netflix, Spotify.”

“We're only 57 full-time people at that revenue, so it's like... We have another, like, almost 52 contractors that are doing production, so you could say our company is really a 109 people”

“Really well, I guess it's an overstatement for this podcast. For us, it was really well. It was like a hundred million. You know, it wasn't nothing.”

“We shut down our whole US team because to focus on the house model in the UK.”

“A car changes someone's lifestyle. A house changes someone's life.”

“The best way to think about our business is like a third. So a third goes to VAT and charity. So 16% to VAT, 17% to charity. Spend about a third on prizing. So the house plus the taxes, we cover all the taxes for the winter. We cover all the furniture. We give…”

“It's not that cleanly correlated. We've had some of our best houses have been three million pounds and others that were five, not as good.”

“We thought being Call of Duty, you got to have a character in Call of Duty would raise a lot. That did not. Without Ronaldo, get your haircut and play football with Ronaldo would raise a lot. That's a knot.”

“You know, at scale, this will be roughly a 30% EBITDA margin business. We're not there now.”

“If we make it so anybody can donate 10 dollars for the chance to win, you could raise so much more money, so much more awareness, open up a whole new donor base.”

“We've tested, you know, we've had over ten million different performance marketing ads.”

“At one point we were producing 400 celebrity videos a year, you know, and our team, like, figured out that process, was really good at learning from that process. Like, that's why we, like, that's why we were the only ones who did a celebrity that made it. We'…”

“And so I, then I went to our CFO, Nina, and I said, hey, I think we should offer a car. We should go buy a 250,000 dollar McLaren, offer it with just a maze, no talent. Because if we could do that on our own, then we would control our own destiny. We would rea…”

“Our first experience was to be a guest judge on Cupcake Wars. That raised 780 dollars.”

“I did flatline for four and a half minutes.”