Outlander's Sam Heughan Outgrossed Brad Pitt as Omaze's Top Talent
Matthew Pohlson · 20VC: The Science of Storytelling: Three Steps to Master the Perfect Story | From Near Death Experience to Unicorn Startup: The Untold Story of Omaze with Matt Pohlson · Jun 6, 2025 · at 11:42
Matt Pohlson, co-founder and CEO of Omaze, shares how highly engaged niche fan communities outperformed mainstream mega-stars in driving platform revenue.
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“Whereas like a guy named Sam Heughan, who's on a show called Outlander, which is a kind of a sci-fi romantic show set in Scotland. He's our highest grossing talent of all time, more than George Clooney or Brad Pitt or Matt Damon, or you name it, because he has this community, mostly of women who find him very attractive and have this dream of wanting to go on a date with him. And we made it available. And he's really good at storytelling and engaging his community. And so his follower base was a fraction of those others, but got the greatest outcome.”
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