Mike Duboe
10 statements across 1 episodes · 4 bullish · 1 bearish · 1 people on the record · first statement Feb 16, 2023 by Mike Duboe · said 13 times in 3 episodes since 2020 · across every show →
On the record as a speaker too: Mike Duboe's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Harry Stebbings (10), David Sze (3)
tap a year for its mentions
2023 1 mention in 1 episode
2021 8 mentions in 1 episode
2020 4 mentions in 1 episode
Everything said about Mike Duboe, oldest first
Feb 16, 2023
Duboe: Stitch Fix paused national TV ads for eight weeks to test incrementality
“We ran an eight week holdout test where we actually paused national TV advertising and we would always buy nationally because it was a lot cheaper from a CPM standpoint to do so. We paused national for eight weeks. We picked five regions and we went and go bou…”
Feb 16, 2023 positive
Duboe: Stitch Fix boosted ad performance by replacing TV-quality ads with iPhone videos
“Some of the biggest, most impactful changes we made at Stitch Fix were, Lowering the bar to actually like creative content we just put out there. So rather than having very high produced kind of video ass TV kind of quality video assets, let people shoot stuff…”
Feb 16, 2023
Feb 16, 2023 positive
Duboe: Measurement and Creative Volume Are the Only Sustainable Marketing Advantages
“Ultimately what makes one great, or the only sustainable advantage on, on channels is having great measurement, being sophisticated measurement, and then having great volume of creative and great creative that performs.”
Feb 16, 2023 negative
Feb 16, 2023
Mike Duboe: Head of Growth role accelerates learning and controls North Star metrics
“I kind of prefer a broad definition, which is someone who's responsible for two things. One is accelerating the company's pace of learning. This is typically done through experiments. But that's a very important, important piece. Like essentially the growth te…”
Feb 16, 2023 positive
Duboe: Faire maintained high analytics signal by tracking only three core metrics
“It was, you know, if you look at the dashboards and kind of what they're reporting out on, it's just very high signal and noise. And so they are Rather than going and tracking everything and reporting on everything, it was, here's actually the three things tha…”
Feb 16, 2023
Duboe: Quantifiable success criteria must be set upfront to avoid revisionist history
“Anyone could submit an experiment idea, even if you're not on the growth team, but we built this very simple kind of one pager framework that included an objective hypothesis you're testing design or resources required to execute the experiment timeline. So ho…”
Feb 16, 2023
Mike Duboe: Cross-functional pods enable autonomous growth experimentation without interfering with roadmaps
“I think part of the magic of cross-functional growth pods, which is generally the structure I prefer, is you can actually Be fully autonomous in going and running an experiment to validate or invalidate a hypothesis without actually needing to step in the road…”