Duboe: Stitch Fix boosted ad performance by replacing TV-quality ads with iPhone videos
Mike Duboe · Mike Duboe: Top 5 Lessons Scaling Stitch Fix to IPO; Why CAC/LTV is a BS Metric | 20VC #978 · 20VC with Harry Stebbings · Feb 16, 2023 · at 51:24
Mike Duboe reflects on creative strategy tactics from his time leading the growth team at Stitch Fix.
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“Some of the biggest, most impactful changes we made at Stitch Fix were, Lowering the bar to actually like creative content we just put out there. So rather than having very high produced kind of video ass TV kind of quality video assets, let people shoot stuff on an iPhone, just get a lot more out there and feed it into the algo.”
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