Instagram Reels, every mention
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every year anyone Harry Stebbings 15Alex Schultz 13Zaria Parvez 6Adam Mosseri 5Guillaume Moubeche 2Erik Allebest 1Danny Cohen 1Cliff Weitzman 1
Verbatim, from the transcripts: the passages where Instagram Reels comes up
Will Open-Source Threaten Anthropic's Business & Do Margins Matter in a World of AI | Matt Murphy
- ▶ 18:31 Harry Stebbings I saw, like, SPVs for SpaceX on Instagram Reels, and at that point, I knew that it was a heated market.
Enterprises Fear Frontier Models | Sam Altman Offers Trump 5% of OpenAI | DeepSeek Builds Own Chips · 20VC with Harry Stebbings
- ▶ 55:26 unnamed speaker They just, you know, competed in the same rough market as Insta Reels and all the others, and what?
Cliff Weitzman: What I Learned from 100 of the World’s Top CEOs & Why Tokens Will Outspend Salaries · 20VC with Harry Stebbings
- ▶ 1:24:29 Cliff Weitzman Partly because streams get clipped, and then those clips can get watched seven billion times in a week on TikTok and Instagram Reels and all these other places.
20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
- ▶ 39:02 Alex Schultz So the click target that you use to get people to click on your ad in a reel. 3 times in the scene
- ▶ 52:48 Alex Schultz Fine, some of that was either hiring in the pandemic, but a ton of it was also like, we hit this air gap where we were doing exactly the right thing of bringing in this new field of reels, or shorts as YouTube call it, or whatever, but we… 2 times in the scene
- ▶ 1:04:44 Alex Schultz The first place we put reels was in stories.
Scott Galloway on Billionaire Happiness, Money & Self-Worth | Why We Should Drink More & Not WFH · 20VC with Harry Stebbings
- ▶ 53:37 Harry Stebbings Can I ask, do you feel like the public snippets, the media, TikToks, and Reels that go around of you are a representation of who you are, Scott?
Guillaume Moubeche, lempire Founder: Bootsrapping to $30M ARR Through Content & Brand | E1238 · 20VC with Harry Stebbings
- ▶ 46:04 Guillaume Moubeche And, uh, and then, you know, you can do it like, uh, on a reel or a TikTok and see whether or not it's working well.
- ▶ 53:49 Guillaume Moubeche And I, I see like, um, I got discouraged several times, um, on Instagram reels, like where I stopped eventually, et cetera, like in the early days, and I shouldn't.
Erik Allebest: Scaling to $100M Revenue, 150M Members and 700 People, All with No Vc Funding | E1113 · 20VC with Harry Stebbings
- ▶ 33:47 Erik Allebest Completely driven off of short forms, whether it's YouTube shorts, Instagram, you know, uh, stuff or reels or, you know, TikTok.
Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
- ▶ 17:38 Zaria Parvez Um, but right now we're focusing a lot on TikTok reels and shorts. 6 times in the scene
- ▶ 22:40 Harry Stebbings We had Instagram Reels and we had TikTok.
- ▶ 32:36 Harry Stebbings We do four posts a day across channels, Instagram reels, YouTube shorts, TikTok, they're each individually customized.
Danny Cohen: From Leading the BBC to Leading Venture Capitalist |E1079 · 20VC with Harry Stebbings
- ▶ 10:29 Danny Cohen It's a rabbit hole and it's fun, but it's an incredible, has an incredible ability, both that and Instagram Reel to suck up time.
Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
- ▶ 43:21 Harry Stebbings You need Instagram shorts, you need, sorry, you need YouTube shorts, you need Instagram reels, you need TikToks, you need podcast episodes, you need blog posts, you need Twitter threads, you need to be everywhere because attention is… 2 times in the scene
Adam Mosseri: Why Video Is Bad For Business; Does Feed Matter Anymore? | E1039 · 20VC with Harry Stebbings
- ▶ 30:38 Harry Stebbings Um, yeah, Reels was such an important moment, I think.
- ▶ 46:04 Adam Mosseri The thing that's really working about Instagram right now with Reels 5 times in the scene
- ▶ 1:05:54 Harry Stebbings Can I ask, from a business perspective, how does the business and monetization potential differ when comparing the video visual of Instagram Reels versus the text-based nature of threads?
Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
- ▶ 10:59 Harry Stebbings We've seen that with Reels now, which I love. 4 times in the scene
- ▶ 15:35 Alex Schultz Reels, virtual reality, where it turns out you're going to take a big risk to do that bet, but it's the right thing to do and you can't do it with numbers. 2 times in the scene
- ▶ 18:34 Alex Schultz The, the pace of learning really, really matters, and so no, getting out shipping and trying, the first version of Reels failed.
- ▶ 19:17 Harry Stebbings Where would you say you are in reels is progression?
- ▶ 35:07 Alex Schultz We have leaders that run things across companies, so Adam Masseri runs Reels for the company, he also runs Instagram, 3 times in the scene
- ▶ 56:13 Alex Schultz I think that we want to turn reels into a really major monetization engine, not just an engagement engine.
Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981 · 20VC with Harry Stebbings
- ▶ 37:40 Harry Stebbings You know, the movement from a Facebook newsfeed to a TikTok, or a newsfeed to a Reels.
Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
- ▶ 38:43 Harry Stebbings TikTok has created this rise that's been unprecedented, but it's, you know, parallel with YouTube shorts, Instagram reels.