Instagram Reels

part of Instagram

4 statements across 4 episodes · 3 bullish · 0 bearish · 4 people on the record · first statement Jul 24, 2023 by Adam Mosseri · said 45 times in 14 episodes since 2023 · across every show →

Mentions by year

brought up most by Harry Stebbings (15), Alex Schultz (13), Zaria Parvez (6), Adam Mosseri (5), Guillaume Moubeche (2), Erik Allebest (1), Danny Cohen (1), Cliff Weitzman (1)

mentionsepisodesper episode tap a year for its mentions

2026 3 mentions in 3 episodes 1 per episode

Will Open-Source Threaten Anthropic's Business & Do Margins Matter in a World of AI | Matt Murphy Jul 27, 2026 · 1 mention · from 18:31
Enterprises Fear Frontier Models | Sam Altman Offers Trump 5% of OpenAI | DeepSeek Builds Own Chips · 20VC with Harry Stebbings Jul 9, 2026 · 1 mention · from 55:26
Cliff Weitzman: What I Learned from 100 of the World’s Top CEOs & Why Tokens Will Outspend Salaries · 20VC with Harry Stebbings May 9, 2026 · 1 mention · from 1:24:29
every mention in 2026, scene by scene →

2025 7 mentions in 2 episodes 4 per episode

20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader Sep 5, 2025 · 6 mentions · from 39:02
Scott Galloway on Billionaire Happiness, Money & Self-Worth | Why We Should Drink More & Not WFH · 20VC with Harry Stebbings Jul 7, 2025 · 1 mention · from 53:37
every mention in 2025, scene by scene →

2024 11 mentions in 3 episodes 4 per episode

Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings Jan 19, 2024 · 8 mentions · from 17:38
Guillaume Moubeche, lempire Founder: Bootsrapping to $30M ARR Through Content & Brand | E1238 · 20VC with Harry Stebbings Dec 13, 2024 · 2 mentions · from 46:04
Erik Allebest: Scaling to $100M Revenue, 150M Members and 700 People, All with No Vc Funding | E1113 · 20VC with Harry Stebbings Feb 7, 2024 · 1 mention · from 33:47
every mention in 2024, scene by scene →

2023 24 mentions in 6 episodes 4 per episode

Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings Mar 7, 2023 · 12 mentions · from 10:59
Adam Mosseri: Why Video Is Bad For Business; Does Feed Matter Anymore? | E1039 · 20VC with Harry Stebbings Jul 24, 2023 · 7 mentions · from 30:38
Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings Aug 14, 2023 · 2 mentions · from 43:21
Danny Cohen: From Leading the BBC to Leading Venture Capitalist |E1079 · 20VC with Harry Stebbings Nov 8, 2023 · 1 mention · from 10:29
Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981 · 20VC with Harry Stebbings Feb 22, 2023 · 1 mention · from 37:40
Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings Jan 20, 2023 · 1 mention · from 38:43
every mention in 2023, scene by scene →

every mention, scene by scene, with the transcript →

Everything said about Instagram Reels, oldest first

Jul 24, 2023 positive

Assertion Partly supported

Reels Is Approaching 50% of Total Time Spent on Instagram

“Reels is, I don't know, maybe pushing 50% of time spent in the app at this point. Not quite there.”

Adam Mosseri Jul 24, 2023 ▶ 30:58 Adam Mosseri: Why Video Is Bad For Business; Does Feed Matter Anymore? | E1039 · 20VC with Harry Stebbings

Jan 19, 2024 neutral

Disclosure

Duolingo cross-posts 75% of its TikTok content directly to Instagram Reels

“I would say at this rate of where we are, I would say about 75% is rip and replace. And what the other 25% is us trying to actually think through, like, what would work better on Reels versus TikTok.”

Zaria Parvez Jan 19, 2024 ▶ 18:25 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings

Feb 7, 2024 positive

Assertion Supported

Allebest: Short-form video completely drove Chess.com's latest growth wave

“Our most recent wave was Completely driven off of short forms, whether it's YouTube shorts, Instagram, you know stuff or reels or, you know, TikTok. It is totally driven.”

Erik Allebest Feb 7, 2024 ▶ 33:45 Erik Allebest: Scaling to $100M Revenue, 150M Members and 700 People, All with No Vc Funding | E1113 · 20VC with Harry Stebbings

May 9, 2026 positive

Opinion

Weitzman: Live Streaming Is Now the Best Format for Content Creators

“Now, the best place to be a creator is to be a streamer. Partly because streams get clipped, and then those clips can get watched seven billion times in a week on TikTok and Instagram Reels and all these other places.”

Cliff Weitzman May 9, 2026 ▶ 1:24:26 Cliff Weitzman: What I Learned from 100 of the World’s Top CEOs & Why Tokens Will Outspend Salaries · 20VC with Harry Stebbings

Instagram Reels

Mentions by year

Everything said about Instagram Reels, oldest first

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