freemium

“Freemium was something that we kind of accidentally fell into, didn't really think much about it, and that turned out to be this thing that kind of, I think we were probably, you know, in tens of thousands or hundreds of thousands of users at the time, and the…”

“So what you get quite quickly with these models is that you have web skill problems and small company income.”

“And so we want to building a really robust in product trial program, many ways to flow into it, a guided experience. How can you make sure you're getting the value out of it? And that was probably, I mean, honestly, the single biggest thing we did on top of th…”

“Once you see that, what I typically try to do is each of those clusters is one of the plans, but I always remove one or two features that are very useful from one cluster and move it to the next as an excuse for people on like, okay, I start to use the product…”

“PLG is just freemium with better analytics.”

“You do see a lot of correlation between companies with lower price points and organic acquisition strategies like Quizlet going more freemium. And companies with higher price points that are much more dependent on paid advertising for subscriber acquisition go…”

“A lot of our costs are within our freemium, not with our paid marketing, not with employees, not with marketing or sales budgets. It's with Freemium, because we view Freemium as actually marketing channel.”

“If you look at your overall marketing spend, your free giveaways, whether it's part freemium, whether it's discount codes or whatnot, has to be bigger than your paid marketing spend.”