Mailchimp Reached 1M Users Within One Year of Switching to Freemium
Ben Chestnut · Ben Chestnut: Why I Sold MailChimp; How My Kids Found Out I Was a Billionaire | E959 · 20VC with Harry Stebbings · Dec 12, 2022 · at 5:54
Ben Chestnut, co-founder and former CEO of Mailchimp, explains how introducing a freemium pricing strategy unlocked rapid user growth for the company.
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“Freemium was something that we kind of accidentally fell into, didn't really think much about it, and that turned out to be this thing that kind of, I think we were probably, you know, in tens of thousands or hundreds of thousands of users at the time, and then within one year it was a million users, and then within another year it had doubled again, and it just kept doubling for a few years after that, just thanks to freemium.”
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