Flo Health

“Each year we have a deep research of our user base. What's the most significant for them in our product? And for seven or eight years in a row, the most popular answer, simplicity, simplicity, nothing else.”

“I am running company with two hundred million in revenue”

“We already have maybe 40% of installs from users who used our app Previously.”

“It's achievable in several years for us to be in the range of six hundred million.”

“We invested to product, just to product, up to this moment, one hundred fifty million, and we mostly had engineers in Eastern Europe, like, to understand that in standards of UK or United States, you should multiply that on two”

“Now we monetized, maybe if we exclude teenagers, 25, 30% of our American audience”

“In our case, we got them organically, but in new reality, probably you must buy them. It's less realistic nowadays to get initial audience organically.”

“Up to the very recent times we didn't spend money for paid user acquisition. It was organic growth, and it was organic growth because users liked our products, and the metrics of our product were so good that App Store and Google Play were promoting it. But we…”

“I don't believe in talent. I believe that all people are approximately the same. We have the same processor, and what makes people different is just hours of hard work, hard focused work, and when people say to me that I can't accomplish something, asking very…”

“This business model, I believe, is the best model to create good product because your incentives are aligned with user, because user pay just when you create long-term value, and it motivates you to create long-term value, because if, for example, you monetize…”

“You just can't fake farming. It means that you should take potato, not eat it immediately, even if you're hungry, and you should put this potato to ground, and then you must not eat this potato next day, and even one month after, you should wait, and then you …”

“I remember that before starting Flow, our document about this market and potential product had 700 pages,”

“Our success was so beneficial for the industry because you are VC and you know that VC are making decisions based on benchmarks. And now, like all VCs will start believing that it's possible to have a great success in this industry and all founders will have m…”

“It's pretty natural because of my imposter syndrome and inferiority complex, and I'm not even playing. It's my pretty natural state, but also I think it's my superpower because I'm always so insecure about My position, position of the company that I'm always t…”

“We sold to we sold to Facebook, and then we used part of this money to finance Floor.”

“You may create teams which solely focused on own part of the product, and for them it's a single product, and they have full focus on this product. And in our company, each team has own part of product to own... But it's the way how to have focus in the case o…”

“For half a year we, almost didn't have any progress with our product because all people were so stressed and defocused by moving families, and it was a huge, huge destruction, and it was very expensive as well.”

“Some, like weird folks from Belarus starting to tracker and promising that it will become unicorn, and there are no, like, examples of that, and Why would you believe in that? Like, you know, like, nobody who is rational would believe in that. It's it was now …”

“They raised from Anderson Horowitz and Founders Fund, thirty million, almost immediately. They started three years before Floor”

“If you want to cost ten billion, we probably should achieve six hundred million in revenue and then show profitability and continue growing with the same pace.”

“You may skip gym, but you can't skip period. And because of that, retention is very good.”

“But again, if you ask me what's prerequisite of organic traffic, I would say retention is prerequisite of organic traffic. Because first you need to get active audience. Users should get happy. They will start to advise your product, and then you will get orga…”

“I never use business class even in my trips to United States, even to Seattle or San Francisco because all the time I'm thinking, okay, five, 10,000. I would better to pay one month of salary to developer in Lithuania Then she raised this money for my comfort,…”

“The biggest lesson from pricing is that you should not make your decision just based on price. You should understand the full funnel because you may increase your price, but you would decrease retention or activation, or you would destroy your user acquisition…”

“Four years, maybe. But we had a substantial audience when we started monetization because we started monetization in 2018 and product existed for three years.”

“A conversion to premium on onboarding increased in several years eight times, 800%, because of optimization, because of hundreds of A-B tests, and because of this approach that we should not just create value, we need to explain value, we need to sell”

“No. No. I would even say that I'm getting more anxiety because now my responsibilities are even bigger.”

“When work started in 22, we had 70% of our employees in Belarus. It was more than 290% of them were located with families in several days.”

“It was 300,000. Valuation was three million. But remember, company was in Belarus, and it was 10 years ago. Like, it's, everything was much cheaper. But you may believe that it's extremely good investment.”

“Flow, the number one female health app with seventy-seven million MAU”

“So, 80% will be coming through web in all our companies, apart from Floor, where it splits fifty-fifty.”

“When you have flow in the portfolio, which is a more than seventy-five million more, six million active subscribers, Second year retention of 80% and more than 65% organic traffic, the numbers that companies can just dream about.”