Flo Health, every mention

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every year anyone Harry Stebbings 36Ketty Slonimski 19Dmitry Gurski 16

Verbatim, from the transcripts: the passages where Flo Health comes up

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20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky Oct 3, 2025 · 30 mentions

  • ▶ 0:13 Harry Stebbings Today, we have one of the best joining us in the form of Ketty Slonimski, Chief Growth Officer at Palter, the platform behind apps like Flow, the number one female health app with seventy-seven million MAU,
  • ▶ 8:35 Ketty Slonimski We build such category leaders as Flow, Simple, Lave, and Zing. 3 times in the scene
  • ▶ 15:05 Ketty Slonimski So when Flow was born, they ran on purely organic.
  • ▶ 15:49 Ketty Slonimski Again, it comes to like, do you need to match flow numbers? 3 times in the scene
  • ▶ 19:40 Harry Stebbings I'm a founder listening to this, and I'm going, okay, but I'm in a red ocean category, and I'm competing against a simple or a flow or one of these apps. 5 times in the scene
  • ▶ 24:27 Ketty Slonimski So, 80% will be coming through web in all our companies, apart from Floor, where it splits fifty-fifty. 4 times in the scene
  • ▶ 27:06 Ketty Slonimski You know, we run a super interesting survey at Flow where we asked our paying customers if they use feature X or they use feature Y, if they engage with that feature, if they enjoy that feature.
  • ▶ 30:31 Ketty Slonimski This is what Plo does.
  • ▶ 33:24 Ketty Slonimski For example, with Flow, it took us a year to unlock TikTok, which we scaled tremendously this year. 2 times in the scene
  • ▶ 42:21 Ketty Slonimski Add flow.
  • ▶ 45:34 Ketty Slonimski I would never do a better copy than Flo can do, of course.
  • ▶ 48:13 Harry Stebbings You see that with flow, I'm sure. 5 times in the scene
  • ▶ 55:56 Ketty Slonimski You know that Flow doesn't have real competition. 2 times in the scene

Dmitry Gurski: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health|E1205 · 20VC with Harry Stebbings Sep 23, 2024 · 43 mentions

  • ▶ 0:51 Harry Stebbings Dimitri, I am such a fan of the incredible journey with flow.
  • ▶ 4:40 Dmitry Gurski Between mushroom gathering and founding of FLO was 20 years. 3 times in the scene
  • ▶ 5:58 Harry Stebbings Well, I mean, Flow was the third app that you did. 7 times in the scene
  • ▶ 8:10 Harry Stebbings When we look at flow, you break many rules with respect. 3 times in the scene
  • ▶ 11:44 Dmitry Gurski They started three years before Floor, and we had such competitors, and it was a rather formed market. 2 times in the scene
  • ▶ 14:44 Harry Stebbings When you first launched this v three of flow, having had the two which didn't work so well, and the simplified flow, 4 times in the scene
  • ▶ 25:24 Harry Stebbings Is the brand that you have with Flow? 3 times in the scene
  • ▶ 29:06 Dmitry Gurski But remember, company was in Belarus, and it was 10 years ago. 3 times in the scene
  • ▶ 30:30 Harry Stebbings Can you imagine if I told you, you can do 99 versions of Flow, and 99 can be, 98 can be shit.
  • ▶ 38:54 Dmitry Gurski My position, position of the company that I'm always trying to do my job the best, because I never feel comfortable, and, uh, it's, uh, my pretty natural state, and I believe that a big part of my success is just because of my imposter… 3 times in the scene
  • ▶ 51:27 unnamed speaker We already have maybe 40% of installs from users who used our app 2 times in the scene
  • ▶ 1:00:25 Harry Stebbings She said, ask him, how does Flo go from a one billion dollar company to a ten billion dollar company? 4 times in the scene
  • ▶ 1:04:37 Dmitry Gurski I started to focus just on flow because my old portfolio, like, declined because of political situation in region.
  • ▶ 1:10:35 Dmitry Gurski She was responsible for content in Flow at the beginning of Flow, and she's now my executive assistant, and we spent together, like working together 20 years, and very successfully. 2 times in the scene
  • ▶ 1:19:08 Dmitry Gurski We sold to, uh, uh, we sold to, uh, Facebook, and then we used part of this money to finance Floor. 2 times in the scene
  • ▶ 1:23:09 Harry Stebbings Does it hurt you when people criticize a male CEO of Flow? 2 times in the scene
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