cold calling

“Lack of personalization, like spray and pray outbound, hold calling without knowing who you're talking to. I think buyers now today expect a level of personalization that they historically have not.”

“I'd say the hardest part about SDR is the cold calling. And there tends to be a lot of resistance with that. It's much easier to hide behind sending emails. Right. And so if you find people that have already built their confidence and found their voice over th…”

“Because I see it working and people don't do it. Cold calling is hard. It's way easier to send an email and get a rejection. That's easy. When you cold call someone and you get a rejection, that hurts. And so when you think about the other sellers around you i…”