churn

“Hands down, the single biggest thing a company can do to drive long-term lifetime value of the business and increase margin is to improve those churn stats.”

“If the churn is anything more than three or four percent a month, it's not even software anymore.”

“And now we were on annual subscriptions, so now I basically have like six to nine months, if you're not getting value out of my software, to go ahead and fix your problem, make sure that you get value out of it, otherwise you're not gonna renew and you're gonn…”

“It's a dangerous way to think about it, because if you think about it as like, they use more tokens every month that's successful. What if they're using the tokens in a way where the ROI is less clear to them? Meaning they don't realize that they're using toke…”