CFO

also referred to as: cfos

21 statements across 18 episodes · 5 bullish · 3 bearish · 18 people on the record · first statement Sep 18, 2015 by James Borow · across every show →

Everything said about CFO, oldest first

Sep 18, 2015
Insight
Startups should invest early in hiring a dedicated CFO
“You know, I think that's a hire that people often put off, because they may know someone who kind of understands finance. You know, I would invest early on that side.”
James Borow Sep 18, 2015 ▶ 25:30 FF 013: 'Make Bets And Believe In What You Are Doing' with James Borow @ Shift & Brand Networks
May 5, 2017
Insight
Clerico: CFOs are the only role providing unbiased, cross-company evaluation
“And I think the other sort of unspoken benefit of CFOs is that they're really the only other function that can look across the entire company in an unbiased way and help sort of measure performance and help advise the CEO on how to invest the company's resourc…”
Bill Clerico May 5, 2017 ▶ 17:56 20VC: Why We Are Still In The Very Early Days For Fintech, Why Your Company Has To Have An Opinionated Culture & Why The CEO Should Not Be The Sole Point Of Contact With The Board with Bill Clerico, Founder & CEO @ WePay
Apr 2, 2018
Insight
Jerry Chen: Budget-additive enterprise software requires a bottoms-up sales strategy
“If you're budget additive to a company, you probably want to be bottoms up selling motion and a small unit value. These new CIO or CFO is going to wake up saying, I need your new widget. So you have to be a small unit value and kind of bottoms up and that's in…”
Jerry Chen Apr 2, 2018 ▶ 19:20 20VC: Greylock's Jerry Chen on The 2 Fundamentals To Assessing Startup Risk, Why Good Investors Have To Be Optimistic & Why VCs Get In Trouble When They Move Outside Their "Strike Zone"
Jun 2, 2021 bullish
Prediction Held up
Glyman: Ramp aims to build Waze for business expenses and Shopify for CFOs
“I think that a lot of really the North star of where we're headed as a business is, can you actually go understand what things cost and build, let's say like a ways for all sorts of business expenses, a Shopify suite for the CFO.”
Eric Glyman Jun 2, 2021 ▶ 15:17 20VC: Ramp's Eric Glyman on Why You Should Never Take The Highest Price, Working With Venture Funds vs Crossover Funds and How To Determine What To Buy vs Build as a Founder Today?
Jan 25, 2023
Insight
Avoiding CFOs early in the process causes enterprise sales deals to collapse
“The most important thing in an environment like this is that your sellers pull those people into deals much earlier. So the junior sellers approach in these kind of environments is I want to avoid the CFO at all costs. And like in the world of Vanta, I want to…”
Stevie Case Jan 25, 2023 ▶ 52:51 Stevie Case: World's First Female Pro Gamer; Hiring Tips for Sales; PLG vs Enterprise | 20VC #970 · 20VC with Harry Stebbings
Mar 22, 2023
Insight
Fillmann: Enterprise Sales Proposals Must Be Tailored to the CFO
“Because that's like the new, we have a new buyer in the cycle that was never there. That's the CFO. And they're probably going to get personally involved in an enterprise deal that's material. And if you haven't evaluated that and haven't like role played that…”
Frank Fillmann Mar 22, 2023 ▶ 36:16 Frank Fillmann: How I Boosted Revenue by $500M at Salesforce; Tips for Hiring Salespeople | E992 · 20VC with Harry Stebbings
Jun 7, 2023 negative
Opinion
Liu: Startups should not base strategic decisions purely on cost control
“For most startups, you don't want to just make your investment decisions based off of, like, pure economic and cost control.”
Rich Liu Jun 7, 2023 ▶ 8:59 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023
Insight
Liu: Software sales must connect product value to CFO efficiency priorities
“I need to be able to make sure I can map back my narrative of what my product does and To that big thing. And unless I can do that, I'm not going to get in the room.”
Rich Liu Jun 7, 2023 ▶ 11:06 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jul 12, 2023 positive
Insight
Egan: CFO time investment indicates a deal is strategic
“If the CFO is involved in your deal and they're spending time on that deal, that tells you that you are strategic to them.”
Kevin Egan Jul 12, 2023 ▶ 28:37 Kevin Egan: Biggest Lesson on Managing Sales Teams at Slack and Atlassian | E1034 · 20VC with Harry Stebbings
Jul 12, 2023
Insight
Egan: Enterprise sales discounting must originate from the CFO
“Good discounting should originate from the office of the CFO. Meaning, the CFO knows the margins. They know what they're willing to what margins they're willing to give away on products at what volumes. What should happen in most companies is the CFO should pr…”
Kevin Egan Jul 12, 2023 ▶ 31:47 Kevin Egan: Biggest Lesson on Managing Sales Teams at Slack and Atlassian | E1034 · 20VC with Harry Stebbings
Oct 4, 2023
Insight
Rosenberg: Blaming a CFO for a stalled sale means you failed
“I think it's a falsism to say my CFO is going to block. What that says is you haven't done a good enough job of showing the value and you haven't made it a priority for the organization.”
Matt Rosenberg Oct 4, 2023 ▶ 31:14 Matt Rosenberg: Why You Should Not Hire Sales Leaders From Big Companies | E1068 · 20VC with Harry Stebbings
Nov 1, 2023 positive
Insight
Meyer: Developers drive CFO software purchasing decisions at Databricks
“For Databricks, the developers are, we, developers have to love us, right? Because they're going to be the ones influencing the decision that the CFO makes.”
David Meyer Nov 1, 2023 ▶ 46:44 David Meyer: Why You Should Hire People Who Aren’t In Product Already | E1076 · 20VC with Harry Stebbings
Nov 29, 2023 positive
Assertion Not publicly verifiable
Ramp's hyper-personalized CFO email campaign hit 12-15% response rates
“The response rate here is 12 to 15%.”
Guillaume Cabane Nov 29, 2023 ▶ 40:22 Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings
Dec 13, 2023
Insight
Goldberg: Enterprise change agents are often mid-level leaders seeking promotion
“The economic buyer could be the CFO, but the change agent could be a senior director of revenue operations who wants to be a vice president or a senior vice president who wants to make a mark on something because they believe it so much that they're going to d…”
Steve Goldberg Dec 13, 2023 ▶ 9:54 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Assertion Not checkable as stated
Goldberg: CFOs are now the primary buyer for every software renewal
“The CFO is the buyer now for every renewal. If you don't, if you're not showing them insights around business value, then you're not going to be renewed.”
Steve Goldberg Dec 13, 2023 ▶ 38:05 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Jan 24, 2024 negative
Assertion Not checkable as stated
Enterprise Software Renewals Are Harder Than Ever
“Renewals are, I do agree. Renewals are harder than they've been in the past and what creates these renewals to be more difficult. There is a lack of consensus. There's dysfunctional consensus when new personas enter that renewal process. I do agree with the se…”
Sean Murray Jan 24, 2024 ▶ 22:25 Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
Apr 24, 2024
Assertion Not checkable as stated
Zaparde: Economic downturn forced companies to lower spending authority thresholds
“With the macro climate of the last 18, you know, months or whatever it's been, you know, delegation of authority certainly came down. Across the board and many, many organizations because they want to have the CFOs to see more.”
Rujul Zaparde Apr 24, 2024 ▶ 8:03 Rujul Zaparde: Why Hiring Inexperienced People is Better | E1144 · 20VC with Harry Stebbings
Aug 2, 2024 neutral
Assertion Supported
Fiechtner: Enterprise CFOs maintain software budgets but shift spend categories
“Most of the CFOs I talked to are like, we're spending the same. We're just spending it on different things.”
Ben Fiechtner Aug 2, 2024 ▶ 13:42 Ben Fiechtner: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | E1185 · 20VC with Harry Stebbings
Feb 12, 2025
Disclosure
Odoo keeps financial budgets restricted to CFO and finance team
“So we do have a budget, but it's the role of the CFO, the finance team, and we don't share that with the teams. So the budget is just about can we recruit, yes or no, or much, and that's it. The team leaders, they don't have to worry about that. Even the direc…”
Fabien Pinckaers Feb 12, 2025 ▶ 22:01 Fabien Pinckaers, CEO @Odoo: The Billionaire Founder Who Doesn’t Care About Money | E1259 · 20VC with Harry Stebbings
Mar 7, 2025 negative
Insight
1Password CRO: CFOs Now Scrutinize Every Software Spending Decision
“The CFO suddenly has an interest in absolutely everything. You know, there used to be a time where, you know, well, you're in your envelope of spend. I'm not really going to question it or, well, you know, you've presented a logical case for why we would need …”
Julian Teixeira Mar 7, 2025 ▶ 46:01 Julian Teixeira, CRO @ 1Password: How to Hire and Train Your First Sales Hires · 20VC with Harry Stebbings
Jul 4, 2026 positive
Prediction Not checkable as stated
Bavor: CFOs will allocate dedicated per-employee AI token budgets
“So I think the direction that we're headed is some amount of Token budgeting on a per employee basis. I think for CFOs in the future, like capital allocation will look more like how do we allocate OpEx and not just OpEx and then headcount and headcount will be…”
Clay Bavor Jul 4, 2026 ▶ 23:11 Open Models vs Frontier Models: Who Actually Wins? | The $100K Token Budget Every Engineer Will Need · 20VC with Harry Stebbings
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