Brit & Co

also referred to as: brit & co. · brit + co

3 statements across 1 episodes · 6 bullish · 0 bearish · 1 people on the record · first statement Sep 30, 2016 by Brit Morin · said 24 times in 4 episodes since 2016 · across every show →

Mentions by year

brought up most by Harry Stebbings (18), Dave Morin (1)

every mention, scene by scene, with the transcript →

Everything said about Brit & Co, oldest first

Sep 30, 2016 bullish
Prediction Didn’t hold up
Brit + Co plans to expand into OTT or linear television content
“I think television is definitely in the future at some point, and that could mean OTT or real television, linear television.”
Brit Morin Sep 30, 2016 ▶ 29:00 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016
Insight
Millennial women lack domestic skills due to digital upbringing and working mothers
“This is the first generation of women who have grown up largely with digital tools at their disposal, but not with a lot of education around domestic skills. We didn't take home at classes for the most part. Our moms were the first generation of working moms. …”
Brit Morin Sep 30, 2016 ▶ 5:33 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016 neutral
Disclosure
Brit & Co. generates revenue through media, online education, and e-commerce
“We have three major revenue streams, the media side of the business, which is funded by advertising and The online education side of the business, which users actually pay us for content in the form of online classes, and then the merchandising or e-commerce s…”
Brit Morin Sep 30, 2016 ▶ 11:55 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016 positive
Assertion Not checkable as stated
Brit & Co. achieved nearly 3x year-over-year audience growth
“The past two or three years has been very steady. Almost, almost three X growth. Year over year, which is still tremendous growth.”
Brit Morin Sep 30, 2016 ▶ 6:53 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016
Assertion Partly supported
Online search interest for Halloween content begins trending in July
“Halloween content starts Trending in July. Like that's when people start searching for it.”
Brit Morin Sep 30, 2016 ▶ 16:41 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016 positive
Opinion
Vox is one of few media brands producing high-quality video at scale
“And then I'm a big fan of Vox. I specifically love their video content. I feel like it's really informative and really short and to the point. And they are one of few media brands right now who are continuing to create high quality content at scale. They aren'…”
Brit Morin Sep 30, 2016 ▶ 25:46 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016 bullish
Prediction Not checkable as stated
Brit Morin aims to build Brit & Co into the next Disney
“For Brit & Co., you know, my vision is to, you know, be the next Disney. I want to build a global brand that is around for, you know, over a hundred years, that has experiences combined into it, that has products and merchandising, and that has content.”
Brit Morin Sep 30, 2016 ▶ 13:48 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016 positive
Insight
Evergreen content allows digital publishers to produce less total content at scale
“If you think about it at scale, you actually have to produce less content in your libraries. Since you have so much evergreen that will retrend and recycle year over year.”
Brit Morin Sep 30, 2016 ▶ 17:15 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Sep 30, 2016 positive
Assertion Supported
Brit + Co reaches over 80 million people per month
“We now reach over eighty million people a month across our site and our key social platforms.”
Brit Morin Sep 30, 2016 ▶ 6:07 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
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