Brian Norgard

12 statements across 1 episodes · 4 bullish · 2 bearish · 2 people on the record · first statement Jul 26, 2019 by Brian Norgard · across every show →

On the record as a speaker too: Brian Norgard's record, appearances and statements → this page counts the times other people say the name.

Everything said about Brian Norgard, oldest first

Jul 26, 2019
Insight
Brian Norgard: Scaling a product inevitably alienates early power users
“You would always hope the transition is smooth as you start to scale, but in reality, you always are going to alienate some of your earliest customers, and it's a really painful process.”
Brian Norgard Jul 26, 2019 ▶ 18:53 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019 neutral
Insight
Norgard: Customer focus matters more than market cycles for product builders
“I'm usually thinking about the customer so aggressively, and I'm thinking about the promise to the customer so aggressively that these ups and downs in the market and the market cycles, they don't impact me as much. Clearly, you want to have capital. To weathe…”
Brian Norgard Jul 26, 2019 ▶ 6:51 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019
Insight
Norgard: World-class products stem from rapid, constant background testing
“The best products in the world are all children of what this rapid iteration, this testing, this like sort of zealot like testing framework where they're trying one thing, they're trying another thing, a new interface, new button, A new login path, a different…”
Brian Norgard Jul 26, 2019 ▶ 9:32 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019 positive
Assertion Supported
Tinder created over $11B in market value in under three years
“In less than three years, Tinder created over eleven billion dollars in market value, and with Brian's creation of Tinder Gold, Superlike, and Boost, the platform has seen over two hundred million downloads, and created millions of matches.”
Harry Stebbings Jul 26, 2019 ▶ 0:25 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019
Insight
Norgard: Founders must hold the line on product simplicity to succeed
“Your product, and you as a founder, you have to stand for something, and if you don't know what that is, your customer certainly won't know what that is either, and so when you stand for something, and you say, this is who we are, this is the product, and you …”
Brian Norgard Jul 26, 2019 ▶ 10:22 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019 positive
Insight
Norgard: Baking distribution directly into product experience is required for growth
“Frankly, I think it's the only way to build product is to make it endemic to the experience and baking it in is sort of fundamental for a product to grow in a proper fashion.”
Brian Norgard Jul 26, 2019 ▶ 17:14 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019
Insight
Norgard: Complexity is the primary reason tech products fail
“And the number one reason why products fail is because they're too complicated.”
Brian Norgard Jul 26, 2019 ▶ 7:51 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019 positive
Insight
Norgard: Startups must worship early adopters to drive product growth
“You should worship your early adopters. They're everything. They will take you to the highest of highs. They will show you the way. They will help explain the product to friends, and they will do your work for you, but you have to go find those people”
Brian Norgard Jul 26, 2019 ▶ 18:08 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019 negative
Opinion
Brian Norgard: Everyday customers do not care about VC startup jargon
“There's a lot of these tea jargon that's Thrown around painkiller versus vitamin, 10 X, a hundred X. I really don't know what any of that stuff means, and I really don't think normal customers care either.”
Brian Norgard Jul 26, 2019 ▶ 20:43 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019 positive
Assertion Supported
Norgard: Tinder Gold launch became highest-grossing app in App Store
“Probably the largest inflection point for myself was the launch of Tinder Gold. And Tinder Gold today has been this enormous success since number one, the highest grossing app in the app store, and all of these amazing things that we're not worthy of, that are…”
Brian Norgard Jul 26, 2019 ▶ 25:05 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019 negative
Insight
Norgard: Startups cannot create new human behaviors, only unlock existing ones
“So I fundamentally do not believe in quote unquote new behaviors. Humans have been around for 200,000 years. We're wired a certain way. We have an incentive system that has developed over many, many thousands of years in our brains, and I fundamentally dismiss…”
Brian Norgard Jul 26, 2019 ▶ 13:28 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Jul 26, 2019
Insight
Norgard: Organic traction relies on how users explain products to friends
“Most products are still spread through word of mouth, and one of the most important sort of tests that I use is what I call, how does the friend explain it? What I mean by that is, what you tell a customer your product does is not interesting. That's not relev…”
Brian Norgard Jul 26, 2019 ▶ 8:25 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
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