Norgard: Customer focus matters more than market cycles for product builders
Brian Norgard · 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It · Jul 26, 2019 · at 6:51
Brian Norgard, former Chief Product Officer at Tinder, responds to host Harry Stebbings regarding how navigating macro downturns like the 2008 financial crisis shaped his mindset as a product creator.
0:00 / 0:20exact quote · 20.6s
720p mp4 · rendered on demand · StarZero watermark
“I'm usually thinking about the customer so aggressively, and I'm thinking about the promise to the customer so aggressively that these ups and downs in the market and the market cycles, they don't impact me as much. Clearly, you want to have capital. To weather these storms, and some of these storms are far more aggressive than others, but in general, the sinusoidal wave that is the market, it's never really impacted what I build.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brian Norgard
Norgard: Incoming wave of crypto will transform mobile landscape
“Now, some of the biggest opportunities in mobile have probably been picked over, but right now, just wait, this whole wave of crypto that's coming is going to change the game yet again.”
Norgard: Startups cannot create new human behaviors, only unlock existing ones
“So I fundamentally do not believe in quote unquote new behaviors. Humans have been around for 200,000 years. We're wired a certain way. We have an incentive system that has developed over many, many thousands of years in our brains, and I fundamentally dismiss…”
Norgard: Baking distribution directly into product experience is required for growth
“Frankly, I think it's the only way to build product is to make it endemic to the experience and baking it in is sort of fundamental for a product to grow in a proper fashion.”
Brian Norgard: Everyday customers do not care about VC startup jargon
“There's a lot of these tea jargon that's Thrown around painkiller versus vitamin, 10 X, a hundred X. I really don't know what any of that stuff means, and I really don't think normal customers care either.”