Norgard: Organic traction relies on how users explain products to friends
Brian Norgard · 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It · Jul 26, 2019 · at 8:25
Brian Norgard, former CPO at Tinder, discusses the dynamics of consumer word-of-mouth growth.
0:00 / 0:18exact quote · 18.8s
720p mp4 · rendered on demand · StarZero watermark
“Most products are still spread through word of mouth, and one of the most important sort of tests that I use is what I call, how does the friend explain it? What I mean by that is, what you tell a customer your product does is not interesting. That's not relevant. What's relevant is what someone who uses your product tells another person.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brian Norgard
Norgard: Incoming wave of crypto will transform mobile landscape
“Now, some of the biggest opportunities in mobile have probably been picked over, but right now, just wait, this whole wave of crypto that's coming is going to change the game yet again.”
Norgard: Startups cannot create new human behaviors, only unlock existing ones
“So I fundamentally do not believe in quote unquote new behaviors. Humans have been around for 200,000 years. We're wired a certain way. We have an incentive system that has developed over many, many thousands of years in our brains, and I fundamentally dismiss…”
Norgard: Baking distribution directly into product experience is required for growth
“Frankly, I think it's the only way to build product is to make it endemic to the experience and baking it in is sort of fundamental for a product to grow in a proper fashion.”
Brian Norgard: Everyday customers do not care about VC startup jargon
“There's a lot of these tea jargon that's Thrown around painkiller versus vitamin, 10 X, a hundred X. I really don't know what any of that stuff means, and I really don't think normal customers care either.”