Alex Tew

9 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Sep 11, 2020 by Alex Tew · said 8 times in 2 episodes since 2018 · across every show →

On the record as a speaker too: Alex Tew's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Jude Gomila (4), Andy McLoughlin (4)

every mention, scene by scene, with the transcript →

Everything said about Alex Tew, oldest first

Sep 11, 2020
Insight
Alex Tew: Bouncing ideas off large groups dilutes high-conviction concepts
“If you're doing it with a huge group, and you don't have a huge amount of conviction in the idea itself, then maybe you will sort of revert to consensus if they don't particularly take to it, but if you have a lot of belief in the idea itself, and you reflect …”
Alex Tew Sep 11, 2020 ▶ 19:52 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020
Assertion Supported
Alex Tew: Calm acquired its first 100,000 users via a two-minute website
“Pre-Calm, when we were thinking about the business, but we hadn't quite launched it, I created a web page called Do Nothing for Two Minutes, and this is actually how Calm got its first 100,000 users.”
Alex Tew Sep 11, 2020 ▶ 16:36 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020 negative
Insight
Alex Tew: Religious overtones deterred mass consumer adoption of meditation
“Most people are not going to read a heavy textbook, and most people will probably be turned off by the religious and spiritual kind of overtones of meditation”
Alex Tew Sep 11, 2020 ▶ 5:11 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020
What-if
Alex Tew: The Million Dollar Homepage would take two weeks today
“So I think if I'd done the Million Dollar Homepage today, I think it would have been completed within two weeks rather than four months, potentially.”
Alex Tew Sep 11, 2020 ▶ 18:26 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020
Insight
Alex Tew: Viral products must gain traction within a couple of days
“Yeah, from my experience, it has to be pretty much instantaneous, otherwise the ingredients are not right, and within a couple of days, I think, otherwise you need to kind of go back to the drawing board, and it may be that you've got one or two ingredients wr…”
Alex Tew Sep 11, 2020 ▶ 17:56 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020 positive
Insight
Alex Tew: Brand is a customer's primary long-term interaction with a company
“In the long run, brand is the primary interaction that a customer will have over a lifetime. Because the products will often change.”
Alex Tew Sep 11, 2020 ▶ 10:57 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020 neutral
Insight
Alex Tew: Companies that ignore brand intentionality end up with accidental brands
“If you're not intentional about it, you'll just have one accidentally. And so if you're not intentional about your brand, you will end up with a brand anyway”
Alex Tew Sep 11, 2020 ▶ 11:17 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020
Assertion Supported
Alex Tew met Calm co-founder Michael Acton Smith via Million Dollar Homepage
“I met Michael as a direct result of the Million Dollar homepage, got invited to a party, and met him there, and so it was the most key turning point in my early career”
Alex Tew Sep 11, 2020 ▶ 7:55 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020
Insight
Alex Tew: True virality depends on the idea itself, not channels
“I've always thought that the best way to be viral is independent of any particular mechanic or channel. It actually rests with the idea itself, and if you have a powerful enough idea, people will find ways to share it.”
Alex Tew Sep 11, 2020 ▶ 13:26 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
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