Alex Tew: Calm acquired its first 100,000 users via a two-minute website
Alex Tew · 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands · Sep 11, 2020 · at 16:36
Alex Tew, co-founder and co-CEO of Calm, explains how the meditation app acquired its initial user base prior to launch through a viral standalone web page.
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“Pre-Calm, when we were thinking about the business, but we hadn't quite launched it, I created a web page called Do Nothing for Two Minutes, and this is actually how Calm got its first 100,000 users.”
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