Alex Tew: Bouncing ideas off large groups dilutes high-conviction concepts
Alex Tew · 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands · Sep 11, 2020 · at 19:52
Alex Tew, co-founder and co-CEO of Calm, discusses how founders can gather feedback on unconventional product ideas without letting group consensus kill them.
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“If you're doing it with a huge group, and you don't have a huge amount of conviction in the idea itself, then maybe you will sort of revert to consensus if they don't particularly take to it, but if you have a lot of belief in the idea itself, and you reflect it off a couple of people to see how they respond, but you still have a lot of conviction, then you then go for it.”
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