Adam Gross

19 statements across 1 episodes · 2 bullish · 6 bearish · 1 people on the record · first statement Apr 26, 2024 by Adam Gross · said 1 times in 1 episodes since 2024 · across every show →

On the record as a speaker too: Adam Gross's record, appearances and statements → this page counts the times other people say the name.

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brought up most by Harry Stebbings (1)

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Everything said about Adam Gross, oldest first

Apr 26, 2024 negative
Assertion Contradicted
Adam Gross: No Startup Raises Series A Pursuing Dual GTM Strategies
“And at some point, you got to decide, and you have to decide pretty early because nobody has ever raised an A or I would think a B doing both. You just would spread yourself far too thin attempting to do both.”
Adam Gross Apr 26, 2024 ▶ 13:10 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Disclosure
Adam Gross: Portfolio startups have failed transitioning from single-player to team product
“And I've seen this a bunch, and I've seen companies I've invested in not make it, where they get the individual value proposition, but they're not able to translate to the collaborative value proposition.”
Adam Gross Apr 26, 2024 ▶ 20:41 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Gross: Product Naming Is the Invitation for Customers to Inhabit Vision
“Customers want to love your products. They want to be excited about them, and they want to ah, ah, understand and kind of inhabit the vision that they represent and the positioning and ultimately the naming is the invitation to do that.”
Adam Gross Apr 26, 2024 ▶ 31:27 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Assertion Partly supported
Adam Gross: PLG Companies like Dropbox Exceeded $50M ARR on One Channel
“I think it's interesting to think about, and I've certainly seen PLG businesses that got well past 50 on one channel, or even back to Dropbox, got well past 50 in one channel.”
Adam Gross Apr 26, 2024 ▶ 8:02 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Adam Gross: Startups should stick to one motion until reaching $10M ARR
“My rule of thumb there is you only get to have one of those until at least ten million, if not further.”
Adam Gross Apr 26, 2024 ▶ 16:45 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Gross: Founders fail in hiring by confusing 'poet' and 'librarian' roles
“The first thing I see go right or wrong in a hire is knowing what you are hiring for, and the biggest question people tend to get confused are, and wait with me for a minute on this, is are you hiring a poet, or are you hiring a librarian? Which is to say, For…”
Adam Gross Apr 26, 2024 ▶ 39:02 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Gross: PLG fails when self-serve and enterprise sales motions intermingle
“This is where PLG goes south, is when you don't have the clarity in how you run the business of, this is our self-serve product, and this is our self-serve business, and this is how it works. And this is our sales-led business, and this is its value propositio…”
Adam Gross Apr 26, 2024 ▶ 34:02 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Gross: Establishing a quarterly release cadence aligns software organizations
“Is just have quarterly releases. It doesn't matter what your actual software development schedule or processes, but once a quarter do a blog post, do a webpage that says, this is our Q one release. Here's what's in it. This is our spring release. Here's what's…”
Adam Gross Apr 26, 2024 ▶ 45:05 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024 negative
Disclosure
Gross: Wrote First Check into Docker but Got Recapped Later
“I was the first check into Docker. That's a whole nother story... I was in the first round with Docker. I mean, I remember meeting with Solomon and those guys at Founders Den on third, when it was like three people in a room. And yes, we did get recapped and I…”
Adam Gross Apr 26, 2024 ▶ 48:50 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024 positive
Disclosure
Adam Gross Takes Credit for Naming GitHub Actions
“And, you know, there are a bunch of names being kicked around like flows and workflows or stuff like that. And now and I'm happy to take credit for this. It's of course called GitHub actions.”
Adam Gross Apr 26, 2024 ▶ 32:14 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024 bearish
Insight
Adam Gross: Most AI value will accrue to incumbents, not startups
“I'm of two minds on this. I think a lot of AI value will accrue to existing large distribution players. AI is not naturally disruptive in the way that the shift from on-prem to cloud was, right, which obviously I had a front row seat to.”
Adam Gross Apr 26, 2024 ▶ 36:00 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024 positive
Insight
Gross: Innovation in customer acquisition is underrated versus technical innovation
“One of the things that, ah, I think is maybe underrated that I'm really attracted to, and I encourage entrepreneurs to think a lot about, is what's changing? Where is their innovation in customer acquisition?”
Adam Gross Apr 26, 2024 ▶ 3:24 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024 negative
Disclosure
Gross: Passed on Twilio Seed Due to Misjudging Market Value Potential
“I saw the Twilio seed. I didn't think big enough. And this has been a problem with my kind of personal cognitive model for a while, is I didn't think big enough, I didn't understand, ah, how much value was there, and I over-indexed on how commoditized it would…”
Adam Gross Apr 26, 2024 ▶ 47:10 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Gross: Moving from enterprise sales into PLG is much harder than vice-versa
“It can be the other way of companies going trying to, you know, go into PLG from enterprise, which is a much harder path to go.”
Adam Gross Apr 26, 2024 ▶ 17:02 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Adam Gross: Deal Size Is the Best Proxy for Go-to-Market Strategy
“Maybe not day one, but definitely year two. You know, day one, sure, you're just building prototypes here, you're kind of MVP-ing, you're, at some point, you need to decide who is your customer? Not just from a use case and value proposition point of view, but…”
Adam Gross Apr 26, 2024 ▶ 12:21 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Gross: Startup planning requires 1-2 days to set stack-ranked priorities
“The very simple version is make sure you're all getting in a room ideally cross organizationally and spending the time to hammer it out. So it's usually a day or two minimum to get to your eight shared priorities in stack rank.”
Adam Gross Apr 26, 2024 ▶ 42:45 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024 negative
Opinion
Adam Gross: VP of Growth roles overfocus on local optimization
“I honestly don't love like the title VP of growth and I don't love growth function because all of that stuff, and I have deep respect for the work. I've done a lot of it myself. It is a lot of local maxima, right? It's how to, it's optimization. It's improving…”
Adam Gross Apr 26, 2024 ▶ 9:41 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024
Insight
Adam Gross: Adding multiplayer functionality requires finding product-market fit twice
“Having a single player product, a product that has value on a single player basis, and that you can then build a multiplayer Right? Collaboration product experience on. You're doing MVP. You're doing product market fit twice.”
Adam Gross Apr 26, 2024 ▶ 20:24 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
Apr 26, 2024 negative
Disclosure
Gross: Primary Angel Investing Mistake Was Under-Indexing on Team Dynamics
“Under indexing on the team. And assuming assuming I understood things about the team that I didn't. There have been cases where I just assumed I knew who the CEO was. This isn't going to say much about me as an investor, because they were the person I happen t…”
Adam Gross Apr 26, 2024 ▶ 45:59 Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings
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