Gross: Product Naming Is the Invitation for Customers to Inhabit Vision
Adam Gross · Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings · Apr 26, 2024 · at 31:27
Adam Gross, former Heroku CEO and Vimeo interim CEO, discusses the strategic importance of product naming during company growth transitions with host Harry Stebbings.
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“Customers want to love your products. They want to be excited about them, and they want to ah, ah, understand and kind of inhabit the vision that they represent and the positioning and ultimately the naming is the invitation to do that.”
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