The Ledger

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Tan: Procter & Gamble spends billions of gross margin on supermarket placement

“And it's billions. It's like a giant percentage of their gross margin just gets plowed right back into things that you can just get on Instacart for much cheaper.”

Garry Tan Jun 27, 2025 ▶ 20:04 Legendary Consumer VC Predicts The Future Of AI Products · Y Combinator

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The Ledger

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