The Ledger
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Endlessly scaling customer support indicates underlying product flaws
“If, for example, if you keep scaling customer support, if you need customer support, that means there's something wrong with the product, right? So you have to go back to the drawing board and understand why are people calling me, right? And then you start opt…”
Aatrey: Meesho solves trust deficit via community social sellers
“What we end up using is we leverage trust of people in your own community who come and start these social stores and then start selling to people around them, especially in unbranded products where you have no idea what will happen to this product after a mont…”
Aatrey: Second best startup idea solves problems for people who cannot
“The best thing to do is build a product that solves your own problem. The second best thing to do is build a product that solves problem for someone who can't solve their own problem.”
Aatrey: In fashion retail, product selection matters far more than fulfillment speed
“In fashion fulfillment is like the third thing that is most important. The first thing is selection, which you can never have around you.”
90% of Meesho users are women and 80% live in smaller cities
“90% of our users are women, and more than 80% of our users are tier two and tier three in below cities”
Phone support builds trust in India because users trust individuals over companies
“We have seen if you speak to a user on phone, suddenly the trust level goes up. Because they think they're speaking to a person, not a company. And they trust a person more than a company.”
Meesho hired its first product manager after its Series A round
“Ah, we hired our first product manager after we did our series A. And we hired our second product manager after we did our series B.”
Aatrey: Meesho sets up supply chain from China for cross-border sourcing
“Now we have even set up a supply chain from China.”
Aatrey: Almost all Meesho users became entrepreneurs through the platform
“Almost everyone who is using our app today has become an entrepreneur because of us. They were not doing this offline, like almost everyone.”
Aatrey: Meesho struggled to raise money after YC Demo Day
“We were one of the few companies after YC who did not raise a lot of money demo day.”
Meesho doubled monthly for six months using only WhatsApp
“But just on WhatsApp with no app, no website in six months, you're doubling every month, and this was still going at the same space.”
Aatrey: Meesho's north star metric is growing monthly reseller income
“Which is still the north star of the company, how do we grow income per reseller every month?”
Meesho has nearly 500,000 monthly active social store owners
“What has happened over the last three years is now we have close to half a million monthly active such social store owners who are making some income per month.”
Typical Meesho resellers earn $150 to $200 monthly
“In terms of income, our typical average user makes about one 50 to 200 dollars per month as income. My top five, 10% does about 405 hundred dollars, right?”