The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Startups building products to solve small, rare problems never succeed
“The next piece I would say to people is like, you have to find, you know, be really wary of solving a small, rare problem. You can solve a big problem. You can solve a rare problem. Sorry, you can solve a small problem, fine. A rare problem, fine. But small an…”
Startups must build what they sell and sell what they build
“Karen Peacock, who's our CEO, she always says, build what you sell, sell what you build. If you're not doing both of those things, you're in Fucking trouble, basically, right?”
Hiring one misaligned manager creates entire misaligned departments
“If you hire one person who's not on the same page, and you let them hire people, they're gonna hire more people who aren't on the same page. And next thing, you have whole wings of the company working against you in bad ways.”
Product, marketing, code, and design are renderings of one core idea
“Product and marketing and code and design are all like, they're all renderings of the same core idea.”
Specific brand names limit expansion; ambiguous brand names hurt conversion
“It's hard to expand a brand that has a high degree of specificity. It's hard to convert a brand that has a high degree of ambiguity.”
Marketing organization structures lack standard playbooks and vary across companies
“I've talked to maybe 50 different VPs of marketing at this point about how their marketing org is structured, and they're all different. Like, very, like, not just different as an, ooh, you put one person in, but like, substantively different. Like, even like,…”
Relying strictly on attributable marketing causes overall growth to suffer
“In general, the marketing world is one where you move from like, This is really hard to attribute, and it costs a lot of money down to, like, hey, we spent seven cent and it kicked ass, right? But that whole thing is a spectrum, and you have to be willing to d…”
Effective content marketing helps users solve broad problems before pitching
“The advice I'd give people is usually like, think about who your actual end target user is and think of all the problems in their life that you can help them with. And then try and help them as much as you can. And then every now and then hopefully you're, if …”
Intercom's blog is the company's dominant source of inbound traffic
“And it's one of our, you know, it is our dominant traffic source, but we, you know, that wasn't true for the first 100 posts.”
Companies cannot sell a solution until customers have bought the problem
“You can't sell somebody on the solution until they've bought the problem.”