Migicovsky: Pivot to building end products if customers won't buy your technology
Eric Migicovsky · A Conversation on Hard Tech with Eric Migicovsky · Y Combinator · Oct 12, 2018 · at 36:18
Eric Migicovsky, YC partner and Pebble founder, paraphrases Paul Graham's startup advice while discussing how Relativity Space pivoted from selling 3D printers to printing rockets directly.
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“If you're in a situation where you're building something that's, like, mind-blowingly cool and revolutionary, but you're finding that customers don't want to buy it, pivot your company so you're actually doing what your customers would have done, and just use your pioneering technology to do what they do faster, better, or cheaper, and sell to their customers.”
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