Halligan: Modern startups win via 10x better go-to-market, not product
Brian Halligan · HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale · Y Combinator · May 8, 2019 · at 20:16
HubSpot CEO Brian Halligan explains how software competition has shifted from product differentiation to go-to-market experience.
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“Today, the way you break out, it's hard to do that on the product side. You get in front of your competition a little bit, wow, they catch up quickly. The way you get ahead of the competition is create a go-to-market experience that's 10 times better than the competition. That's the way I see companies winning today.”
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