Knoop: Zapier charged 10 users $100 and 100 users $5 pre-YC
Mike Knoop · Mike Knoop on Product and Design Processes for Remote Teams with Kevin Hale · Y Combinator · Mar 6, 2019 · at 11:29
Mike Knoop, co-founder of Zapier, explains the early traction and pricing experiments that proved customer demand before getting into Y Combinator.
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“And then the second time we applied, you know, by that point we had had hundreds of conversations and chat logs and messages from actually a lot of folks in, like, the YC network were even using the product. It was invite only at that point, and we were having folks pay, we had our first 10 people pay us a hundred bucks to, like, validate it, and we turned down the price to, like, I think five bucks, and we had a few, you know, a hundred people who'd paid us that amount of money.”
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