Alströmer: Airbnb would not be as big today without early online marketing
Gustaf Alströmer · Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer · Y Combinator · Jun 26, 2019 · at 46:35
Gustaf Alströmer, former Growth Product Lead at Airbnb and YC Partner, discusses how buying search keywords kickstarted growth in new geographic markets.
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“Like, had we not done online marketing early on we were certainly not being as big as we are today. So that was critical.”
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