B2B brands should be weird enough to polarize audiences intentionally
James Hawkins · From Pivot Hell To $1.4 Billion Unicorn · Y Combinator · Dec 10, 2025 · at 34:31
PostHog co-founder and CEO James Hawkins explains why PostHog creates polarizing, unconventional web experiences tailored specifically to engineers.
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“Like, it needs to be so weird that it polarizes. Every day we'll get a whole bunch of people talking about that website, and we monitor all our brand mentions online, and it's going to be like either this is literally the best thing I have ever seen, and we also get This website is atrocious. But we feel like we're polarizing it largely in favor of our audience more.”
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