PostHog co-founder and CEO James Hawkins outlines the company's product strategy following their Series E funding round.
Insight
B2B brands should be weird enough to polarize audiences intentionally
“Like, it needs to be so weird that it polarizes. Every day we'll get a whole bunch of people talking about that website, and we monitor all our brand mentions online, and it's going to be like either this is literally the best thing I have ever seen, and we al…”
Insight
Sales leaders provide poor signal-to-noise ratio for product feedback
“Building for salespeople Or sales leaders in particular. I feel the signal to noise ratio is pretty poor because they're really quite willing to hop on quick calls and are very, very positive and kind of very friendly people.”
Insight
Friendly customers refusing to buy proves a product is just nice-to-have
“Because then kind of what happens when we started charging for all of these products, you would find that, oh, I'm not failing this because I don't have a relationship, or I'm like, I'm kind of friendly with this customer at this point, and they still don't wa…”
Insight
In fundraising, having an opinionated plan is better than playing it safe
“If you're trying to raise money, it's better to have a plan than it is to necessarily Be like somewhat correct, like be it either very clearly right or wrong, because you'll learn something from that.”
Disclosure
PostHog is building a desktop app that autonomously fixes bugs via PRs
“At the moment we're working on like a desktop app, for example, that ships pull requests based on your customer data. So we'll look across all your session recordings or your analytics or your error tracking, your LM traces, go, Hey, these are the issues we ca…”
Opinion
Legacy analytics tools were built for product managers, not engineers
“We felt all the products were built for kind of product managers to force engineers to go implement, but it's like reasonably technical, especially my co-founder is a very technical co-founder was just getting annoyed at like, I can't, I want to write SQL.”