Braswell: We pre-sold Jopwell to employers before building software
Porter Braswell · Funding Is an Outcome of Building a Good Business - Porter Braswell of Jopwell · Y Combinator · Mar 21, 2018 · at 8:44
Porter Braswell, co-founder and CEO of Jopwell, explains how being non-technical led him to validate employer demand for the diversity recruitment platform before building any software.
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“And I made this deck along with Ryan, my co-founder, and we just showed it to companies and said, this is what we're going to build, and if we build this, will you be a customer? And so we got really fortunate that when we made these phone calls, people answered, they took our meetings, they took the deck seriously, and they said, sure, if you build this, like, we'll definitely be a customer, because what you're trying to solve for is a real pain point of ours. And we took A couple of very flimsy yeses as, yes, we have customers. And then from that, we were able to raise a little bit of money, hire some people who built the platform, got the other side.”
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