AptDeco co-founder Kalam Dennis discusses why traditional management skills acquired in corporate careers are critical for startup founders.
Opinion
Dennis: Warehousing inventory breaks the used furniture marketplace business model
“You can't, in our opinion, build a business model A sustainable business model by having, by warehousing everything, because you're going to always going to be capped by the space. The cost to cover it, someone is going to have to pay for it, and ultimately to…”
Opinion
Dennis: The focus on profitability easily gets lost in Silicon Valley
“There's this concept of building a real business, an idea, which means that it's a business that's profitable, it makes money, and that can surprisingly get lost, ah, in this Silicon Valley VC world”
Insight
Dennis: Early startups should scrap paid ads for free validation
“When you're starting a business, first of all, let's just scrap the advertising on Facebook and advertising on Twitter or wherever, and you really need to find out those scrappy free ways in order to see if your product is something that customers are respondi…”
Insight
Dennis: Corporate Experience Does Not Translate to Early-Stage Startup Skills
“When we started as we said, listen, we have a lot of business experience. We work at great companies. We've worked at great companies. We can just apply that knowledge and start this company. And it's the furthest thing from the truth. I mean, we, you know, ju…”
Insight
Dennis: Operational execution reveals costs that financial models always miss
“I don't care how many amazing models you have, how much experience you have, there's, when you do it for the first time, there's gonna be some things that you're gonna uncover that you weren't expecting. And you gotta be able to, you know, modify and change fo…”
Assertion Not checkable as stated
Dennis: AptDeco web traffic tripled from NYC subway advertising
“I mean, when we launched it in, I mean, our I mean, our traffic tripled.”