Dennis: Early startups should scrap paid ads for free validation
Kalam Dennis · Reham Fagiri and Kalam Dennis at Startup School SV 2016 · Y Combinator · Oct 11, 2016 · at 9:28
AptDeco co-founder Kalam Dennis shares lessons at Y Combinator Startup School on how to get a marketplace from zero to one without paid marketing.
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“When you're starting a business, first of all, let's just scrap the advertising on Facebook and advertising on Twitter or wherever, and you really need to find out those scrappy free ways in order to see if your product is something that customers are responding to.”
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