Collison: In-person user onboarding creates 'why now' urgency in early sales
Patrick Collison · Running Your Company by Patrick Collison · Y Combinator · Oct 3, 2018 · at 3:15
Patrick Collison explains the sales psychology behind physically visiting prospective users to install Stripe's API, known as the 'Collison installation.'
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“Us going and sort of accosting them in person sort of helped, you know you know, people talk about in sales, it's always like a, you know, a why you, and a why this, and a why now, and these kinds of questions and going in person kind of created a why now moment.”
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