Peloton monthly active members have surpassed SoulCycle riders, Second Measure data shows
Michael Babineau · Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale · Y Combinator · May 29, 2019 · at 23:52
Michael Babineau, CEO of transaction analytics firm Second Measure, discusses credit card data insights comparing fitness brands Peloton and SoulCycle.
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“I mean, the short version is that Peloton has now surpassed SoulCycle in terms of, like, the number of active Peloton members, right, and this is based on a spending based on spending behavior. Active Peloton members on a monthly basis have surpassed the number of SoulCycle, like active riders, on a monthly basis.”
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