Stitch Fix did not cannibalize department store spending, Second Measure found
Michael Babineau · Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale · Y Combinator · May 29, 2019 · at 21:24
Michael Babineau, CEO of transaction analytics company Second Measure, explains findings from analyzing credit card data on whether Stitch Fix cannibalized traditional department store sales.
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“And what we found is that Stitch Fix had no impact on department store spend. Right? People just started spending more on clothes. Period.”
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