Dill: Over 78% of the Forbes AI 50 use Stripe
Katie Dill · How Stripe Built Their New Website · Y Combinator · Apr 22, 2026 · at 4:51
Katie Dill, Head of Design at Stripe, discusses how AI companies drive Stripe's business and why the company redesigned its homepage.
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“Over 78% of the Forbes AI-fifty use Stripe, and they are using our products to help them scale”
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More from Katie Dill
Stripe Head of Design: Designers Should Refuse Generative Slop
“So you don't need to accept slop and you shouldn't accept slop.
You should, you know, hunt for, fight for the right solution.”
Dill: Teams Should Build 'Minimum Viable Quality Products' Instead of MVPs
“I wouldn't call it an MVP. It's probably like an MVQP, like a minimum viable quality product. Because again, you don't want to lose trust by experimenting with something out in the world.”
Teaching tools and domain knowledge is easier than teaching design taste
“In hiring, for example, I would certainly say that it is easier to teach somebody the tools or the domain and the, you know, the space that you work in than it is to teach taste.”
Dill: Stripe's Signature Gradient Wave Graphic Did Not Scale Well
“The gradient wave that's at the top was certainly an element, but it didn't really scale well.”
Dill: A company's website fundamentally functions as its manifesto
“I think one part of it is it's your manifesto, whether you explicitly call it that or not, because you're demonstrating who you are, what you are doing, and why you do it.”
Dill: Navigating visitors off homepages too early disrupts product exploration
“I think if we leapt people off the page, you know, when it might be too early for them to have made their decision on what they're actually going after. So this is really just a bit more of a browse experience, and it gives them a bit more of a chance to explo…”